PITTI FRAGRANZE, FLORENCE 14-16.09.2018. – Part I Florence! One of the most beautiful cities in the world! Here I am again, just last Summer I was wondering around Tuscany: this time my experience of Florence is completely different, and I could return to it time after time. Pitti time is something special! The largest gathering… Continue reading People of Pitti – Pitti Fragranze 2018.
“So, what exactly are you writing about?”a friend asked me directly. “With so many great perfumes coming up in a year, what’s all that niche buzz?” And more: “If my sales lady at the XY store knows all about the newest perfumes, why would I need you?” and “Niche? That sounds so snobbish to me!”… Continue reading To niche or not to niche?