New York, NY April 11, 2019.: Fragrance writers, journalists, fragrance entrepreneurs and influencers gathered to find out the Winners of the 2019 Perfumed Plume Awards. While they were gathering in New York, sipping champagne, I was at home sound asleep. Time difference… But what a difference the morning after made! Maria McElroy of Aroma M… Continue reading The Plum Girl Is The Perfumed Plume Awards 2019 Winner!
Ah, the Millennials! Gen Y, born between early ‘80ies to early ’00s! Who are they, this cohort of young people, generally marked by increased use and easy-going familiarity with digital technology, media, and communications? Are they App-friendly dreamers? Achievers? Peter Pans? Well, it’s a Millennial World we are living in now, take a better look… Continue reading Gen Next: 27_87 Perfumes Barcelona Review
I had a chance to take a quick sniff of “the new one”, a perfume preview version sprayed quickly on my neck while I was attending an Unum event held in Milano, during Esxence 2018. There was something strange about it, even at a quick sniff…it caught my attention right there and then. I learned… Continue reading Why, Hello Clarice: but_not_today /Filippo Sorcinelli
I received a sample of the new Gallivant fragrance – Tokyo months ago, before it’s official launch this September. I knew that it was an addition to the line launched in 2017. when Gallivant started out with fragrances named Amsterdam, Berlin, Brooklyn, Istanbul, London, and Tel Aviv. It was the beginning of September, „Pitti… Continue reading CITY VIBES: Gallivant – Fragrance for Urban Explorers
PITTI FRAGRANZE, FLORENCE 14-16.09.2018. – Adventures of a Curious Nose Report, Part II The Pitti Fragranze fair is truly worth visiting: well organized, with an excellent portfolio, stimulating, a perfect place to discover new trends, network and establish new contacts. Furthermore, it is not just about events taking place at the exhibition halls of Stazione… Continue reading What’s Up in Da City: Florence PITTI 2018. – Events Report
PITTI FRAGRANZE, FLORENCE 14-16.09.2018. – Part I Florence! One of the most beautiful cities in the world! Here I am again, just last Summer I was wondering around Tuscany: this time my experience of Florence is completely different, and I could return to it time after time. Pitti time is something special! The largest gathering… Continue reading People of Pitti – Pitti Fragranze 2018.
I was here in Grasse two years ago and upon my arrival this August I noticed some changes. This famous medieval town in southern Provence – the perfume capital of the world – is looking (at the first glance) same as ever, on the outside, especially in the old part of the city. Yes, Jasmine… Continue reading What’s Up In Da City: Grasse, Part II – Olfactory Encounters
Gold and scented pixie dust! Just a week ago we were impatiently heading towards the Esxence fair in Milan, in anticipation of all it has to offer…ah! Sweet and fragrant memories! I would like to share with you my impression and personal experience of visiting the 10th Esxence – The Scent of Excellence Fair in… Continue reading About Fairs, Good Fairies & Pixie Dust – Esxence 2018: Recap & Survival Guide
While I was in Milan with my team, attending Esxence – The Scent of Excellence, The FF Awards Finalists’ Luncheon was held on Friday, April 6, 2018. Here are the results! Yassss, Cuir de Russie by Le Jardin Retrouve review was indeed among the TOP 5 Finalists for the award Editorial Excellence – Online! I… Continue reading The Plum Girl is Among Top 5 Finalists for The Fragrance Foundation Award 2018!
I got the mail. I cried. I laughed. Danced. Simultaneously. My first reaction? Blast of emotions! (I can’t keep calm, I’m Croatian!) Of such intense that I emailed Ms. Linda G. Levy, the President of The Fragrance Foundation in reply, saying something like “OMG, wow, faint, swoon, thank you, thank you, thank you!” It took… Continue reading 2018 Top Ten Finalists For The Fragrance Foundation Awards