NATURAL INGREDIENT CALCULATOR – A GUIDE THROUGH THE JUNGLE OF PLANT USAGE IN PERFUMERY

“To have a fragrance smell of vetiver you must use a certain amount of it. The problem we have
today is we all use these beautiful [natural] materials, but we use them in a homeopathic dosage
because the money* that is allowed to us to work on a project is just not enough.”
– Harry Fremont, DSM-Firmenich*, Master Perfumer, in Perfumer & Flavorist, 2010

Beautyworld Middle East 2024 took place from October 28-30th in Dubai, at the World Trade Center. The official report states boosting numbers, with over 70.000 visitors and nearly 2.000 exhibitors from 138 countries from all over the world. It’s huge, shining brightly, buzzing and growing! This trade show is all about business opportunities, setting trends, celebrating creativity, and offering networking possibilities. The Industry presented itself glamorously in Dubai!