About

My name is Elena, and I aim to explore the olfactory world of skillfully made niche/indie/artisan perfume & scented products and give you my sincere insight – through original, independent, and objective perfume reviews, news&event reports, travelogues, interviews, and useful information about perfume brands

The concept I support is the art and creativity of perfumery, authenticity, innovation, and the finest ingredients. I tend to apply the same values to my writing and content creation.

My reviews are carefully researched for, in-depth,  original, and I value your feedback enormously.

The Plum Girl is an award-winning blog, multiple award finalist, and an official media partner with Esxence The Scent of Excellence Milan.

Join me on this remarkable journey! If you like what I do, you can support my work by buying me a coffee:

Buy me a coffeeBuy me a coffee

The Plum Girl is a character from the book “Perfume“, written by Patrick Suskind.
She is the initial girl that started Grenouille’s desire to create “the perfume of the perfumes”.
The Plum Girl started his obsession, she made him realize what his life purpose is and she is the one he thinks of in his last moments.

About me

I love perfumes, people, Summer, deserts, seas, and red wine. Deserts, as I see them, are spots that ultimately connect me with Nature. Traveled to many, some are still calling my name, some I always to return to. Sea is where I anchor.

Faculty of Economics is my alma mater, Marketing in my veins. My career grew up in the corporate world and when the time was right for me, I became an entrepreneur.

You might know me as a business coach, soft skills trainer, business consultant, advertising, and HR specialist. Feel free to contact me for any of these services for your perfume brand!

I feel scents as silent poetry and invisible soul-deep impressions.
My favorite quote:

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Elena Cvjetkovic

Photo: Mario Poje

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