Welcome to The Plum Girl Blog!

My name is Elena, and I aim to explore the olfactory world of skillfully made niche/indie/artisan perfumes & scented products and give you my sincere insight – through original and objective perfume reviews, news&event reports, travelogues, interviews, and useful information about perfume brands. 

I’m passionate about perfumes, and my mission is to share the beauty of perfume with you!

The concept I support is the art and creativity of perfumery, authenticity, innovation, and the finest ingredients. I tend to apply the same values to my writing! My  Reviews are independent, carefully researched for, objective,  original, and I value your feedback enormously.

You can also find my reviews published and signed as Editor @  CaFleureBon or simply click here.

The Plum Girl is an award-winning blog, multiple award finalist, and a media partner with Esxence – The Scent of Excellence Milan 2019 and 2020/2021. – for all the details about award-winning reviews please check out the Awards page.

Join me on this remarkable journey! If you like my reviews, you can support my work by buying me a coffee:

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Why “The Plum Girl”?

The Plum Girl is a character from the book “Perfume“, written by Patrick Suskind. She is the initial girl that started Grenouille’s desire to create “the perfume of the perfumes”.
She started his obsession, she made him realize what his life purpose is and she is the one he thinks of in his last moments.

About Me

I love perfumes, people, Summer, deserts, seas, and red wine.

Deserts, as I see them, are spots that ultimately connect me with Nature. Traveled to many, some are still calling my name, some I always to return to. Sea is where I anchor.

Faculty of Economics is my alma mater, Marketing in my veins. My career grew up in the corporate world and when the time was right for me, I became an entrepreneur.

You might know me as a business coach, soft skills trainer, business consultant, advertising, and HR specialist. Feel free to contact me for these services for your perfume brand!

I feel scents as silent poetry, invisible soul-deep impressions.

My favorite quote:

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Elena Cvjetkovic

Photos: The Plum Girl Archive, Mario Poje/MUA:  Zdenka Mihelj/Hair: Fancy Shmensy by Daniela Jericevic/Dress: Katarina Dzale Soul Fashion


  1. You are an exquisite writer! I was trolling the internet today for Bridges of Madison County Cologne and stumbled onto your delightful writings describing perfumes! What a wonderful discovery. Thank you!

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