Born and raised in Grasse, Aurelien Guichard – coming from a family of perfumers for 7 generations and trained in the famous Givaudan School, is a perfumer signing close to one hundred creations prior to co-founding his own brand in 2019, amidst the Covid19 crisis.
The Pitti Fragranze 2021 fair (I much rather call it an exhibition) of artistic perfumery – was intense. Emotionally intense. The return of this live exhibition, after two years, was primarily a rendezvous of – wonderful people of perfume! To see people again, to interact live, to smile together, to share! Priceless.
A chemist, an artist, a Master perfumer: Ralf Schwieger. Blending finely contrasts of precise and measurable -chemistry, and somewhat messy and unpredictable – art, expressing himself in a unique, his way, making perfumes with a personality.
An Original. Chiseling raw materials into perfumes that are works of art, with precision and grace: the sculptor of scents.
Despite the current Covid 19 situation, travel restrictions, and slightly rising numbers, Pitti Fragranze 2021 managed to set protocols to ensure the exhibition at Station Leopolda was held in safety and tranquility. Exactly two years after the last Fragranze event, the 19th edition DID take place 17-19 September, in Florence – always The Most Beautiful.
Pitti Fragranze 2021 returns to Stazione Leopolda:
“Pitti Fragranze, from 17 to 19 September 2021 at the Stazione Leopolda in Florence, will be the first event in the sector to return to being held in person after the long forced break. We are working to offer you a physical edition in total safety, as has already been the case with the other Pitti fairs that have just ended in Florence.
Industry professionals will return to Florence to live – finally, together – a unique experience and learn more about the most established Maisons and the most innovative brands, immersed in an elegant and refined atmosphere.
The most respected perfumers will present their creations alongside exciting young talents, beauty lines, and the most innovative products related to well-being and self-care—a 360-degree view of an ever-expanding market segment.”
Dear friends, I’m sharing the most recent official press information about the Esxence Milan Event with you:
ESXENCE – THE ART PERFUMERY EVEN
The twelfth edition is rescheduled for 2022: 17-20 March!
Milan, March 24th, 2021 – “Considering the persisting health emergency due to Covid-19, the Organization of Esxence – The Art Perfumery Event communicates with regret the cancellation of the 2021 dates.
The twelfth edition shall take place at MiCo, Milano Convention Centre.”
Please stay tuned for further information regarding Esxence Milan 2022.