Esxence Milan 2025– The Art Perfumery Event, is preparing for its 15th edition, scheduled to take place from February 19 to 22, 2025, at Allianz MiCo, Milan Convention Center, in CityLife District. The theme this year is – “Masters of Dreams,” honoring perfumers who transform dreams into olfactory realities!
Art Niche Expo is an exclusive perfume exhibition that brings together brands from around the world, and it will be held at the prestigious “Congress Hall – Iulius Town Timișoara” on May 30-31, 2025.
Beautyworld Middle East 2024 took place from October 28-30th in Dubai, at the World Trade Center. The official report states boosting numbers, with over 70.000 visitors and nearly 2.000 exhibitors from 138 countries from all over the world. It’s huge, shining brightly, buzzing and growing! This trade show is all about business opportunities, setting trends, celebrating creativity, and offering networking possibilities. The Industry presented itself glamorously in Dubai!
Esxence Milan 2024 proved again this year that it is the most significant event regarding niche and artisan perfumery. It gathers Industry professionals, buyers, distributors, press, content creators, and perfume lovers from all over the world. Extras in my Report Part 2 include a rich program of panels, workshops, and conferences, parties but also small perfume brand owners/perfumers coming to present their creations – off-Esxence.
Esxence 2024 was larger than ever!
The new location (Hall 5), a new grid of stands, an endless maze that seemed much easier to navigate, a new skyrocketing count of steps made daily, and an unbelievable number of perfumes smelled. With so many new perfume brands, festive and soft new fragrance launches, conferences, workshops, events, and extras – and hectolitres of perfume, this is a clear sign that there’s still plenty of space for growth.
Here are my impressions, highlights, and an impressive list of perfumes!
Just a week ago I was making many thousands of steps a day during my first encounter with Beautyworld Middle East 2023 in Dubai. My eyes (and nostrils) were wide open, impressed, shocked, and amazed: the largest show in the region is still intensely on my mind. Let me take you on a tour of the fair, and share my impressions!