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GEN NEXT? Ah, the Millennials! Gen Y, born between the early ‘80ies to early ’00s!

Who are they, this cohort of young people, generally marked by increased use and easy-going familiarity with digital technology, media, and communications? Are they App-friendly dreamers? Achievers? Peter Pans? Well, it’s a Millennial World we are living in now, take a better look around. They’re not kids anymore, and they’ve turned out just fine!

Diane wrote to me one day, from the Champlain Valley in Vermont, USA. I admitted openly that I’m always curious about the American niche, artisan, and „naturals“. This is still a huge terra incognita for me.

She was quite assertive (in the most positive and charming way), I’m always curious, and weeks later (!!!), the sample vials were on my desk. Just in time, somehow, since I really got a little bored with recently worn samples.