Dear friends, I’m sharing the most recent official press information about the Esxence Milan Event with you:
ESXENCE – THE ART PERFUMERY EVEN
The twelfth edition is rescheduled for 2022: 17-20 March!
Milan, March 24th, 2021 – “Considering the persisting health emergency due to Covid-19, the Organization of Esxence – The Art Perfumery Event communicates with regret the cancellation of the 2021 dates.
The twelfth edition shall take place at MiCo, Milano Convention Centre.”
Please stay tuned for further information regarding Esxence Milan 2022.
“The further postponement of the event seemed to us the most correct and appropriate solution to support the institutions and authorities in charge of protecting our health and to guarantee the best safety conditions for our exhibitors and visitors”.
The program and initiatives of Esxence – The Art Perfumery Event will be even more varied and full of novelties. While waiting for the next edition to take place, on the official website www.esxence.com and on social media channels, previews, launches, curiosities, and insights will be published regularly.
“Through The Mirror” is the theme selected for the 12th edition of Esxence Milan, and explained by organizers this slogan is aiming to provide a possible answer to the question “What is perfume to you”?
Perfume is actually the mirror of our personality, with the ability to narrate our most deep being and our essence. Yet at the same time it also has the potential to reflect a more concealed, mysterious side of us, a side we have not yet revealed: what we are and what we yearn to be.
We’ll also witness a change of location, so we’ll have to get used to MiCo, Milano Convention Centre which is located not really that far away from The Mall (if you get sentimental and just need to walk by the old location).
Brands that shall gain the approval of the Technical Committee shall be placed, same as previously, in two major sections: Main Brands and Spotlights.
There’ll be new content, lectures, and workshops as well, with considerable focus on training and special projects offering innovative teaching methods – to be held in partnership with Politecnico di Milano – Department of Design, for example. The second edition of Experience Lab – dedicated to niche and indie cosmetics goes on too! Osmotheque will be present, and Milano Fragrance Week events are bound to make you run around the whole city each and every day of the exhibition.
In conjunction with the event, in the spaces of MiCo, Milan Convention Centre, will be held the second edition of Experience Lab – promoted by the company Experience Me – the appointment dedicated to niche beauty and excellence.
The one most important thing that keeps me hopping around like a Duracell Bunny (besides tremendous amounts of adrenaline) is – the people of Esxence.
I can’t wait to meet my fragrant friends & brands from all over the world: this will be a grand fair, and a wonderful meeting point for us after all the turmoil we’ve all been through!
I’ll do my best to keep you informed at all times, many reports will surely follow. You can also find many of my previous Esxence Milan reports on the page Perfume News&Events here.
Once it takes place, I promise to post as much as I can, write reviews, publish news: let’s help the industry in times of need. I hope we shall meet again – soon!
You can check out all the details and information on the Esxence Milan website, here.
In the meantime, feel free to share your Esxence memories on your IG feed or stories: we had joy, we had fun, let’s share why we loved to meet in Milan – until we meet again in 2022!
The Plum Girl
Photos: The Plum Girl, Esxence Official
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