Yes, I know we’ve barely entered the new year, and some people also told me it’s too soon to think about it, but April is just around the corner! April for me equals Esxence – The Art Perfumery Event in Milan. I’m not rushing ahead, the first list of brands is already online, and The Plum Girl is an official 2020 Media Partner with Esxence, again!

“Through The Mirror” is the theme selected for the 12th edition of this international event, and explained by organizers that are providing a possible answer to the question “What is perfume to you”?

Perfume is actually the mirror of our personality, with the ability to narrate our most deep being and our essence. Yet at the same time it also has the potential to reflect a more concealed, mysterious side of us, a side we have not yet revealed: what we are and what we yearn to be

The logo of this year’s edition features the color of the year, Pantone Classic Blue, with one hand reaching out,  anticipating new trends:

We’ll also witness a completely new moment this year: a change of location, so we’ll have to get used to MiCo, Milano Convention Centre, which is located not really that far away from The Mall (if you get sentimental and just need to walk by the old location).

Brands that shall gain the approval of the Technical Committee shall be placed, same as previously, in two major sections: Main Brands and Spotlights.  I’d better prepare the most comfortable pair of shoes I can think of…Last year was truly overwhelming, but this year promises even more:  you can check out the provisional list of brands here!

There’ll be new content, lectures, and workshops as well, with considerable focus on training and special projects offering innovative teaching methods –  to be held in partnership with Politecnico di Milano – Department of Design, for example. The second edition of Experience Lab – dedicated to niche and indie cosmetics goes on too! Osmotheque will be present, the Art&Olfaction Awards finalists shall be revealed, and Milano Fragrance Week events are bound to make you run around the whole city each and every day of the exhibition.

Add parties, workshops, educations, lectures….and prepare to die. Well, at least by now I know that my nose will be more or less dead after 3 days of continuous sniffing of hundreds of perfumes!  The one most important thing that keeps me hopping around like a Duracell Bunny (besides tremendous amounts of adrenaline) is – people of Esxence. I can’t wait to meet my fragrant friends & brands from all over the world: this will be a grand fair, and a wonderful meeting point for us!

I promise to keep you informed at all times, many reports will surely follow. I also promise to myself not to forget to drink water, eat something, sit down every once in a while, and breathe  😀 You can also find many of my previous Esxence reports on the page Perfume News&Events  here.

If you plan to visit, bear in mind that Saturday and Sunday (18th/19th April) are open for the general public, while Thursday and Friday (16th/17th April) are closed for accredited participants only. You can check out all the details and information on the Esxence website, here.

See you soon! Yay!

Elena Cvjetkovic

The Plum Girl 

Photos: The Plum Girl, Esxence Official

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