Endless Beauty, the installation with a deeper meaning caught my eye at the very entrance into MiCO Pavilion 16. With more than 270 perfume brands exhibiting at Esxence Milan 2022, the offering of fragrances was enormous! Although one person can’t possibly cover all the new perfume launches and brands, here is my choice of fragrances that impressed me the most, plus some insider info you might find interesting!
The Industry had to wait for three years for the Art Perfumery Event – Esxence 2022! Professionals, enthusiasts, and all protagonists of the fascinating world of fragrances finally met from 15-18 June in Milan, and here are my first impressions, info about trends noticed, and insights!
“What do you think about it?” – he asked, softly.
“It smells like fear…bitterness of loss… and…hope.” – I answered.
We were talking about – Epicentro.
Days turning into months have quickly passed since Esxence – The Scent of Excellence closed its doors, but here I go again: a flashback, bringing you more behind-the-screen stories about people of perfumes, events, and extras, all that jazz that took place outside The Mall!
It took me nearly a week to sit down and start writing about the days spent in Milan. Esxence – The Scent of Excellence related adrenaline flow started to diminish right after I returned home, and I needed some time for things to settle down, to rest, sort out all impressions, regain objectivity and figure out where to begin…
It’s funny how things in life sometimes take unexpected turns. Last summer, while I was staying in Grasse and frenetically driving around Cote d’Azur, I got a DM on Instagram. “Are you in Cannes now?” – “Not today, I was there yesterday…” I replied to Anastasia from Suleko Perfumes.
It turned out that Anastasia was there, at the Croisette, and she wanted to meet in person. Unfortunately, every second of my stay was planned in advance and we didn’t manage to meet in France.