I wrote a post on Instagram recently saying that I’m opening my web for niche/indie/artisan perfume brands during the current pandemic in order to help them spread the news about their offers and/or new releases. This is our first #sprayitforward Newsletter No.1: do share, please!
“So, what exactly are you writing about?” a friend asked me directly. “With so many great perfumes coming up in a year, what’s all that niche buzz?” And more: “If my sales lady at the XY store knows all about the newest perfumes, why would I need you?” and “Niche fragrances? That sounds so snobbish to me!”