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“So, what exactly are you writing about?”a friend asked me directly. “With so many great perfumes coming up in a year, what’s all that niche buzz?” And more: “If my sales lady at the XY store knows all about the newest perfumes, why would I need you?” and “Niche? That sounds so snobbish to me!” I love questions, there’s no wrong question. This conversation greatly helped me with QandA’s for my blog: here are some of the A’s:

The word niche is becoming very present: niche perfume brands have grown in number and in the past few years, their constant growth lessening the market share of mainstream brands, has risen rapidly: 60% since 2005. Which, of course, means that mainstream brands made less money. When you think about billions of the Euro’s worth of a pie, oh yes! – niche is cutting seriously in it.

When did all this niche jazz start? Actually, you may say that niche perfumes existed long before mass production: kings and queens had their olfactory signatures, their own specially designed formulas. Nowadays, you don’t have to be royalty to have your very own special perfume. I think that niche is a counter action to mass, the result of the growing population of olfactory connoisseurs after the economic shock of 2008. and focus on individuality. As with, for example, wine, chocolate or coffee, consumers are now increasingly keen to learn about composition and provenance, fair trade included.

Definition(s)

The Fragrance Foundation (TFF, NY) once categorized fragrances as “niche” or “mainstream” based on the number of doors they were supported in (that is, the number of retail outlets stocking a specific scent or brand). This would generally mean that the majority of scents you find in large retail franchises and department stores are classed as mainstream or “designer” scents, such as those launched by fashion houses.

The Fragrance Foundation now categorizes Niche Fragrances as Indie Fragrances, the smaller, successful, entrepreneurial brands not supported by a large company. The Foundation defines an Indie brand as “one that has been on the market for at least two years and is distributed in 1 to 25 doors.”

Niche perfumes provide an interesting and special kind of scent that is difficult to find, using higher concentrations of perfume extracts. Yes, they usually come with a high(er) price but nevertheless, perfume lovers find great value in every drop. You also might say that the purpose of niche perfumes is to tell a story and evoke memories through scents.

Basic niche brands principles: 

– They have own perfumer in charge of the fragrances of the house, just like it used to be.

– A selective approach to the distribution of products: no mainstream retail stores.

– No advertising, apart from chosen magazine articles and interviews with prominent media. Independent bloggers are welcome. For them, a good reputation is the best way to promote their perfumes.

One step further…

Niche, indie or artisan? I don’t want to confuse you, but here comes more terminology:

Niche: everything that is not a designer. Niche originally implied something different than what you find at department stores, but the term has become less meaningful as the niche market has exploded.

Indie: niche, but are smaller, independently owned brands.

Artisan: A subset of indie that refers to brands that produce artisan-made products – artisan means handmade, in-house. The best artisan products are original and creative, and they contain a piece of the creator, a touch of the artist’s hand. Creators matter.

Why Niche? 

Niche people often argue that boutique perfumes offer the consumer the opportunity to reward oneself with a scent that is both uncommon and individual. Many might reason that niche equates to quality; in that greater attention to detail has been given to the construction of the perfume, and that components are of the highest caliber. Many prefer to pay more for the privilege of not smelling like someone’s ex-husband or mother-in-law… Also, they want to know the person behind their perfume, the artist of scents, the composer. Last but not least: the point is to express yourself.

Why Designer? 

The designer brands also have an edge. What they lack in terms of exclusivity, they make up for in price and mass appeal – the consumer buying into the lifestyle that these designer brands represent. More and more designer brands are creating their own niche brands. In some of their high-end boutiques, you can also use the services of a personal fragrance adviser.

What’s In It For You?

As consumers, we win. Not only do we have full access to our designer scents in any and every mall, but niche perfumes, thanks to the internet, are now becoming more accessible.

Salespeople are getting more and more perfume-educated. To sell. Designer brands provide them with precise how-to instructions, which is great. But what advisers like me do is something different. Personal. Holistic.

I believe that your fragrance is an expression of who you are, your personality, your feelings, passions, emotions and how you present yourself to the world.

The Plum Girl
Photo: © Kornwa Dreamstime

Gold and scented pixie dust!

Just a week ago we were impatiently heading towards the Esxence fair in Milan, in anticipation of all it has to offer…ah! Sweet and fragrant memories!

I would like to share with you my impression and personal experience of visiting the 10th Esxence – The Scent of Excellence Fair in Milan 2018- for the first time.

The Plum Girl blog started just around a year and a half ago, so this was a kind of debut for me. First impressions about the fair itself? Here it goes, I give you a survival guide for Esxence:

Intro

A fair? I would rather call it an exclusive exhibition of the finest niche perfumes. The 10th edition of Esxence – The Scent of Excellence in Milan made sure that you feel like you are entering a sacred place when walking inside The Mall building. The Mall is located on Lina Bo Bardi square. She was an Italian born, Brasilian modernist architect, famed also for her furniture and jewelry design.

The contrast of a bright sunlit April day and the entrance hall dressed in black, featuring Esxence 10 years sign (gold!) accentuated the perfect Insta photo hot spot:

This black and gold combination, together with spaghetti curtains did its job. Like in all temples, you must walk through a niche or grotto before you enter the shrine itself.

Plot

I went down the hole. Ops! there goes my meticulously drafted plan of the first-day visit- poof! in air. Scented air. A lot of scents filling the air. I lost it, right then and there. A slight panic attack. I had just stepped out of my car after seven hours of driving, parked and plunged straight into heaven!

My thoughts: ok. I can do this. Just start slowly, from the left side and take it from there…you’ve got time before scheduled meetings…yap.

Feeling like Alice in Wonderland. Crazy Ice Age squirrel in a barrel of nuts!

Such an abundance! Any niche perfumes geek’s dream come true…

This is a world where most of the business cards are scented, “juice” doesn’t refer to a diet drink, sniffing is not an illegal activity and spriz…well, it’s not Aperol Spritz. Not here.

The first day was meant to give me an insight and full coverage of terrain, on the second and third day I executed previously planned visits and meetings and Sunday was just a quick recap. I did make a mistake: being too overwhelmed, I mostly forgot to take photos. Which is fine, really, because I focused on meeting people, sniffing, sampling, networking and having very interesting conversations. Next time I’ll fail better…

Special thanks to Meganmeganinsaintmaxime and JakubPersefume! They are ever so kind, helpful and sharing. As Megan said when I thanked her: “Someone helped me on my first visit to Esxence. I am helping you. You will help someone as well. Isn’t that wonderful?”

Bonus

You have a chance of meeting and talking to some of the most renowned people behind the perfumes you love! Art Directors, Noses, Creative Directors or Perfumers.

It gets even better when you don’t connect names and faces (I am a lousy perfumer/Nose groupie), this happened to me twice in Milan. Yep, I am learning from my mistakes. Even so, that turned out to be really cool because I was really relaxed while having a conversation with those two VIP’s (half an hour later, when I connected the dots, I was like: okeeey. Aha.)

This wonderful man I did recognize at once. I am a big fan of Aedes de Venustas and their new perfume is one that I fell in love with immediately!

Ralf Schwieger::: Perfumer (he doesn’t really like to be called a Nose…) and Musc Encense! for Aedes de Venustas. The list of perfumes he signs is quite impressive. I enjoyed our little chit-chat ❤️

Luca Maffei – sparkling personality, patience in presenting and renowned creativity, at Olibere Parfumes press launch:

If you are following my FB account, you can find more photos (the ones I managed to take – prepare yourself for the next Esxence) 🙂

Knot

The first day I wore heels for an hour. Spare flats were a relief. On the second day, flats were fully in action. Third and fourth day? Business Casual with -sneakers (I seldom wear sneakers if not practicing adequate sports activities…). Be gentle to your feet: you have 200+ stands to cover, starting at 10 AM until 5 PM …and all the fun doesn’t stop there.

Suggestions?

Smile, sincerely. You are in heaven, after all.

Wait patiently for your turn at stands to talk to brand representatives. Schedule your meetings.

Network proactively.

We are all here because of perfumes, right? Enjoy them!

Use wardrobe services. I dislike walking around with a bunch of bags in my hands. It’s not practical and I don’t think it’s polite to drag heaps of promo materials from one stand to another.

Reversal

Note to Organiser: Chapeau! You did a wonderful job!

Thank you, Agnese from the Press Office for having patience with me: hug!

Note to Exhibitors:

Feedback: (as one of my friends, a public speaking coach, likes to say: feedback is feedback. There’s no feedback to feedback. The purpose of feedback is to improve things!)

First, allow me to say that in my corporate days I did create, organize and manage quite a few stands on international fairs and trade shows. On the other side of the stand, as an Exhibitor, so I pretty much know what I am talking about.

I met truly amazing, wonderful and helpful people who treated my Press accreditation with respect and did a great job in representing brands. Thank you!

On the other hand, a few brand representatives’ behaviors can only be described as simply rude, uninterested, arrogant and haughty.

As a coach, I see possibilities for your improvement, guys. Do prepare yourself for fairs and trade shows.Train/coach your brand representatives or hosts/hostesses. It pays back. Yes, things get busy, yes, it is tiresome to take care of a stand all day long, day in, day out and talk to hundreds of people asking thousand of questions, but – hey! This is brand building at it’s most direct form. Besides being press people, we are – customers as well, right?

First impressions are made in 7 seconds and last for a very, very long time. Do mind that bloggers and press people exchange their impressions and that a repeated faux pas might really affect your brand reputation. Do you boast about your brand’s core values? Live them. It’s called authenticity.

Recognition

Esxence makes this world a better place.

It is truly an amazing, international display of fine perfumery at it’s best! Such a whirlwind of amazing fragrances. I highly recommended it! If I might help you next time I’m there – just let me know!

I am thankful for meeting so many simply wonderful people! That is the greatest benefit. Secondly, I did take home some new perfumes to review, for you! Some more should arrive by post, so this will provide material for more reviews for you to read!

Just follow #theadventuresofacuriousnose!

P.S. On one of the stands, their brand representative told me that I am a Meryl Streep look-alike. Maybe I am, but apart from looks I also share this statement:

“I no longer have the patience for certain things, not because I’ve become arrogant, but simply because I reached a point in my life where I do not want to waste more time with what displeases me or hurts me. I have no patience for cynicism, excessive criticism and demands of any nature. I lost the will to please those who do not like me, to love those who do not love me and to smile at those who do not want to smile at me. I no longer spend a single minute on those who lie or want to manipulate. I decided not to coexist anymore with pretense, hypocrisy, dishonesty and cheap praise. I do not tolerate selective erudition nor academic arrogance. I do not adjust either to popular gossiping. I hate conflict and comparisons. I believe in a world of opposites and that’s why I avoid people with rigid and inflexible personalities. In friendship, I dislike the lack of loyalty and betrayal. I do not get along with those who do not know how to give a compliment or a word of encouragement. Exaggerations bore me and I have difficulty accepting those who do not like animals. And on top of everything I have no patience for anyone who does not deserve my patience”. -Meryl Streep

See, I didn’t write about perfumes at all 🙂

Will do, will do, soon…

See you next year in Milan!

The Plum Girl

Photos: ThePlumGirl, Olibere Parfums (Luca Maffei)

 

(I used storytelling drama structure principle, based on Aristotle’s “Poetics”)

Love.

No matter the date, day of a year or season, love is omnipresent.

One word: LOVE. So many meanings, shapes, and manifestations!

Some love to love, some love only those who are in love with them, some love often, some once in a lifetime.

Love can be strong and devouring or sweet and gentle, differ in intensity, be divine or torturous.

It has many shapes: love for one’s family is different from the love of being in love or love for money. Not to forget, self-love matters as well. A great deal too, because how can you give love if you feel no love for yourself?

Love. One word.

Greek language, however, used three different words: Eros, Phileo, and Agape. These describe different kinds of love.

Eros is sensual love, erotic, hunger-satisfying, pleasure-driven.

Phileo is above carnal yearning. It describes a feeling of a friendly kind of love, aimed toward everything that attracts or pleases us, emotional and unpredictive, but kind and gentle.

Agape is unconditional love, self-giving and uttermost happiness that results in it. An active kind of love, moving, making us do things for others with expecting nothing in return. It is constant and stable, able to love even when no love is returned, freely given. Respect, tolerance and kindness mark it, and yes, it gives a feeling of complete fulfillment.

Olfaction, the oldest sensory systems, but probably the least understood and taken into consideration, has an important role in our feelings. Various researches have proven that the sense of smell affects partnerships and social behavior. Feeling of love as well…How does love smell?

Nose IS a sexually interactive organ. Nostrils flare, breath deepens or gets shorter and quicker drawn. The French, of course, take this matter very seriously: they have a word for the scent of a woman when her perfume mingles with her body oil: „cassolette“ (from the diminutive form of the French word „cassole“, a small container).

The scent of a Woman…
What about Scent of a Man? It made me wonder and think about it.
If cassolette, is it then cassole? Which perfumes would match my feelings?

I am not talking about perfumes he wears, I am talking about the scent you feel surrounding him like an aura, a body scent of your beloved imprinted in your mind. I see him in scents and colors, eyes wide shut.

Did you ever wear your partner’s clothing to bed? I do. He is away, I miss him, so what do I do? The same thing as one study confirmed: 13% of men and 52% of women have slept dressed in the clothing of the significant other, because of the smell! I sleep in his T-shirt…do you?

What does my love smell like, I asked myself? I thought that will be a difficult question, but it wasn’t.

Early in the morning, just after the morning shower, my love smells just like Acqua Celestial by Maison Francis Kurkdijan.

Color of light blue, fresh and sharp morning sky with a touch of Spring approaching, just like now in February when the season of Mimosa has begun. With a touch of lime freshness and a bit of musk hidden beneath. Phileo.

As the day goes by, the notes of his skin turn into L’Air du Hiver, by Jean Claude Ellena for Frederic Malle: a smooth operator, he is. Gentle Iris and Heliotrope, powdery yet fresh and as it dries down sweet honey moves gently forward. Like his hug, enveloping, gentle yet strong. A soft kiss. Agape.

And his T-shirt, the one I sometimes sleep in? Pure Nassomato Duro. It gives me goosebumps. Eros at it’s best.

The scent of that special place under his collar-bone, his elbow pits, skin, feeling dark, fiery and animalistic, very masculine (although I love wearing Nassomato Duro as well, it is unisex…or do I wear it because it reminds me of Him?).

Description of the perfume says oud, leather, wood, and spices but for me…it smells very sexy. Reliable. Desirable. Strong and impressive. Wild. Now I’m blushing. But that’s just me. And his T-shirt…

When we talk about romantic love, one perfume couldn’t possibly capture all phases we go through.

Love inspired many perfumes, and perhaps the most famous story is the one about Christian Dior who commissioned perfumer Paul Vacher to create a modern fragrance, and giving him this brief: “Make me a fragrance that smells like love.”

Miss Dior, an elegant green chypre that became legendary. Millions of consumers all over the world fell in love – with this perfume, and many interpretations followed.

Francois Demachy, the Nose at Parfums Christian Dior, explains: “Making a fragrance that smells like love is a renewed challenge. The composition has to be exciting and stirring, somewhat wild, and yet accessible. To that end I sculpted its florals facet, emphasizing the power of its Roses in order to make it sensual and suggestive. I also doted it with extremely lively and exuberant notes, so that it would be instantly expressive and attractive. Lastly, I eliminated any dark, earthy notes. It had to burst forth like love at first sight.”

Love at first sight. This is what it’s all about. Is that all? No. There are many phases of love. Different authors seem to disagree on a number of stages, these tend to range from three to twelve stages of love!
Let’s just take a closer look (or sniff?) at the ones I singled out:

Phase – one: falling in love is characterized by physical symptoms like flushing and trembling, excitement, obsession, and fantasy. Obsession. Flushing. Lust. I immediately think about rose-themed perfumes, even some rose-oud combinations. Well, this is the Eros phase, so feel free to find the perfume that represents it in the best possible way, or puts you in the right mood. If you are looking for a rich, well balanced and blended Ta’if Rose Perfume, just enough fresh, spicy and dark at the same time, Ormonde Jayne‘s Rose Gold might be what you are looking for. Do an experiment, sniff something new, niche, artisan or indie: your perfect phase-one perfume will find you!

Building trust and becoming a couple is the next phase: it’s all about communication, empathy and listening. Can you think of perfumes that make you feel trustworthy, self-confident, and positive? You might even consider wearing these as typical “office fragrances”, or maybe incense based ones will do the trick for you?

A most recent perfume that gave me this feeling is “Volume 1 – Intelligence & Fantasy” – The Beautiful Mind Series, created by Geza Schoen in collaboration with Christiane Stenger, Memory Athlete, featuring a fresh invigorating opening followed by exotic tiare, a gardenia native to Tahiti – and very rare.

The drydown is calming, cashmere/cedar and musks – reliably soothing. ISO E Superpowers it up, so it does resemble in some way Molecule No. 02, but this perfume is more masculine peppery. It is also very unoffensive, unisex, and quite complex.

Phase 3 of love is about building true commitment and loyalty. Attachment. Feeling connected. A soothing feeling, making you feel secure and cared for. The most gentle hug, refreshing and uplifting smile, woody, earthy or mossy notes – seek the perfume that makes you feel like this.

For me, this is all about fougere-group perfumes with green notes, or one of the fragrant pearls coming from Parfums Dusita: Erawan. This is a beautiful fragrance, exhibiting the exceptional talent of Pissara Umavijani. Lush hay note is blended softly with perfect vanilla.

It moves and shifts into woody notes, but you can also feel flowers protruding gently, quite addictive. This is a very natural and unisex fragrance, very multifunctional.

Scents of love! There are so many…

I hope you will find perfumes that reflect your feelings perfectly! Perfumes you’ll fall in love with.

Elena Cvjetkovic/The Plum Girl
Photos: The Plum Girl Archives, Ormonde Jayne, Dior Official, Parfums Dusita, The Beautiful Mind Series – official photos.
Disclaimer

I had a dream, not long ago.

I found myself in the wood of dark and tall oak trees, cold and leafless, and the air smelled of damp wood, wet leaves, moss, and rain. At first, this place felt threatening, no path was visible in the fog surrounding me. Yet, as I walked on, carefully placing one foot in front of the other, I faced a clearing in this forest and begun to hear birds chirping in the trees, and felt a ray of sunshine touching my face. I felt relief and determination to find my way out. When I continued to walk my own way, not feeling lost anymore, I suddenly and unexpectedly came upon a clearance.

There was a field amidst high trees before me. The trees were dark and gloomy but the field I saw was a field of spring flowers! Colors of yellow and white and lilac, Crocus, Hyacinth, Primrose, and Snowdrops protruding from the fresh green grass, what a sight! I was happy. I woke up smiling.

Now, Mr. Freud surely would have analyzed this, asking me more questions about this dream, and what my feelings were while experiencing all events and images described.

At the turn of the last century, Sigmund Freud published his book, The Interpretation of Dreams, arguing that our dreams are nothing more than wishes that we are looking to fulfill in our waking lives. Born in Freiberg, when he was four years old, Freud’s family moved to Vienna, where he lived and worked until he fled Austria in 1938.

My line of thought that morning: ok, I am spending a vacation in Vienna, I should do some planning in advance. While I’m there I will visit the Freud Museum because I never managed to do so on previous visits. And I will explore perfumes, of course.

This led me to reading everything I could find about WienerBlut perfumes and ta-naaa! There it was. The perfume Freudian Wood! Bingo. And yes, this blog falls under my caterogoryWhat’s Up In Da City- Vienna.

„The interpretation of dreams is the royal road to a knowledge of the unconscious activities of the mind.“ – Sigmund Freud

Let me paraphrase you, Mr. Freud: I would say that scents are the royal road to our olfactory memories, conscious and unconscious! Also, nowadays we have aromachology, the psychology of understanding how we react to certain smells.

Yes, the fragrance designers are well aware of the power of scents, or as Proust put it, little Madeleine cookies planted in our memory. Scents have evocative powers. By stimulating the olfactory pathways to the brain’s limbic system (which processes smell, mediates mood and stores memory) a fragrance CAN bring back or forth a sense of energy, sensuality, confidence or exhilaration!

Wien, Vienna, Beč, the city I love to return to. What are the scents that define Vienna to me? As I walked the streets surrounding Stephansdome, it was a mixture of humidity in the air coming from Danube, Christmas Market hot Gluehwein and punch at the corner of Kaertnerstrasse, the scent of warm plums served with Kaiserschmarn coming from a restaurant I passed by, the smell of the carriage horses strolling around in slow pace and fresh-baked Sachertorte at Demel‘s.

Olfactory impressions aside, I did visit to experience specific scents from Vienna, focusing this time on WienerBlut collection, one fragrance in particular: Freudian Wood.

The term WienerBlut was coined in 1873 and describes the unique blend of archness and hedonism attributed to the Viennese. It implies never-ending nostalgia, the longing for turn-of-the-century Vienna and its unique atmosphere. It’s the essence of Vienna, lifestyle and spirit of the city, although you might know the term because of the waltz or operetta by Johann Strauss II, an album by Falco, a song by the Austrian metal band Stahlhammer or a song from Rammstein. I will remain by these positive interpretations of this term, sticking mostly to the one which translates it as Viennese Spirit.

Perfume making has a long tradition in Vienna, blooming in the times of the Habsburg monarchy. Lavender water variations, Kniže as an Imperial Court supplier, even today a timeless classic. WienerBlut was founded in 2009. by Alexander Lauber and creates fragrances based on original formulas and frags of 19th century Vienna, bringing back these imperial period scents but with a modern twist.

It is a small company, niche-oriented, featuring an Austrian perfumer, Yogesh Kumar. The first fragrance line was introduced in 2009., some perfumes were discontinued, but the new lineup is truly worth a sniff.

They are niche by every possible definition, being authentic and minding the quality of the ingredients, sporting a Nose and a certain degree of sustainability.

The packaging concept is simple, the bottle does not take attention away from the perfume and overall packaging is more about the content and less about the frills. My cup of tea.

As I wrote to Alexander, he recommended that I visit KussMund, located in the center of the city. So I did, and a wonderful place it is, check the link. With a very helpful and perfume storytelling SA. Here you can find the whole WienerBlut collection:

Allow me to focus on the perfume Freudian Wood- created by Mark Buxton. This is what I came for, right? This is the official description by WienerBlut:

In the world of Freud, wood stands for
sexual desire in general and the female
bosom in particular. A milky fragrance
that captures intimate skin feeling –
with animalic and lactonic notes
vibrating around a luscious woody core.
Notes: Ambrette Seeds, Cypress, Milk,
Cumin, Costus, Mimosa, Sandalwood,
Ambergris, Labdanum“

My olfactory impression: This perfume is composed of intriguing notes, playful and powdery at the same time, with a very sensual woody aftertaste. It is seductive in a refined and elegant way. The first note that strikes me is Mimosa but it is layered upon Cypress, which is rather surprising in a good way. Then milk rises, almost buttery milk, warm, combined with Cumin making it creamy and caressing, soft and gentle as the skin on skin. Ambergris plays softly but quite strong and sandalwood is present but not loud. It is like a dream after which you wake up smiling: sensual, warm, encompassing but providing joy of life feeling and making you feel good in your own skin. Longevity is very good and sillage noticeable. I feel I could wear it all year round, morning to evening. It works very well on me in cold weather, and I can’t wait to test it on a warm Spring day.

What can I say? It was worth my trip. To Vienna and to WienerBlut I shall return…Oh, wait! Did I tell you about Sale Marino?

There I go again: unable to determine which one I like the most! Have fun exploring these fine perfumes!

The Plum Girl

Photos: The Plum Girl, installation photographed at the Sigmund Freud Museum by Austrian multimedia artist Peter Kogler

Samples provided by KissMund Wien

Disclaimer

This will be probably the shortest perfumes travelogue ever written in my blog series: what’s up in Paris?

Everything!

I wanted to write just that and post some photos, but couldn’t resist, so here it goes…

Call me a Francophile if you wish: for me, Paris is the capital of the World. Fine perfumes world, too.

What can a perfume geek like me do&see&visit in Paris?

Now, here we have a problem: that depends on how much time you’ve got. A day or two will drive you crazy, a week wasn’t enough for me.

If you have a one day stay in Paris, I suggest making a quick tour of grands magazines: GalleriesLafayette, BonMarché and Colette.

Or Nose, 20 rue Bachaumont. Here you can find some well-known perfumes, all in one place, a fine selection. Running around from one to the other will be a race with time, so dress properly and get those metro tickets ready!

If you find the time, visit Le Grand Musée duParfum, I find it really fascinating!

For a bit longer stay, let’s say a couple of days, I suggest a visit to some major flagship stores, like the famous Guerlain shop on Champs Elysees.

Run quickly to see Serge Luton at Palais Royal. Do drop by AnnickGoutal’s at 14 rue de Castiglione, for some real chic Parisien, lingerie included (both in 1st arrondissement). I skipped Fragonard simply because I’ve spent days researching it in Grasse, but as long as you are running around the 1st, have a go. Oh, while you are there, drop in at Maitre Perfuemur et Gantier, yet another famous Parisian perfumer.

The man I adore, Francis Kurkdjian resides nearby as well:5 rue d’Alger was the one I rushed into. Then move over to Saint-Germain-des-Pres district, there you’ll find the flagship boutique of one of France’s most beloved modern noses, Frédéric Malle. My beloved as well… Don’t forget Parles Moi de Parfum, run by Benjamin and Romain Almairac. Their fine boutique has a selection of over 200 raw materials, which serve as a basis to create their niche perfumes.

If you are planning to devote a whole week to this kind of sightseeing, there are ooh! So many! Niche houses! I can’t really name them all here, but I know the next time I visit Paris I will certainly find time to go to Le Jardin Retrouve Salon…

Is that all? Not in your dreams. There’s more. And more. So much more. I already have a very long list of “must do’s”!

One thing is certain, though: I’ll be back…over and over again. Feeling like Alice in Wonderland…

The Plum Girl

Photos: The Plum Girl private collection

Update: February 2018.

Short, business visit: this city gives me more and more each time I visit! Ok, Seine has flooded terribly but the spirit is high.

Since I didn’t have much time I planned a visit to Le Jardin Retrouve showroom. Apart from meeting Clara in person (finally!), she showed me everything: the history tree, concept, novelties, plans for new products and the lab!

Next time I will definitely save some time for JAR experience, which is on my bucket list as well. Enjoy the pics!

And, of course, some Guerlain classics at Guerlain flagship store, including the monster bottle spotted at Sephora, 68 Champs Elysees, just next door to Guerlain:

Love this city! ❤️💙❤️

 

Elena Cvjetkovic

The Plum Girl

Photos: The Plum Girl