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Despite the current Covid 19 situation, travel restrictions, and slightly rising numbers, Pitti Fragranze 2021 managed to set protocols to ensure the exhibition at Station Leopolda was held in safety and tranquility. Exactly two years after the last Fragranze event, the 19th edition DID take place 17-19 September, in Florence – always The Most Beautiful.

Here is my Report Part I, focusing on trends, Ralf Schweiger Retrospective curated by Chandler Burr, and one brand that made all the difference for me: Rubini, founded by Andrea Bissoli Rubini.

Pitti  Fragranze 2021 returns to Stazione Leopolda: 

“Pitti Fragranze, from 17 to 19 September 2021 at the Stazione Leopolda in Florence, will be the first event in the sector to return to being held in person after the long forced break. We are working to offer you a physical edition in total safety, as has already been the case with the other Pitti fairs that have just ended in Florence.

Industry professionals will return to Florence to live – finally, together – a unique experience and learn more about the most established Maisons and the most innovative brands, immersed in an elegant and refined atmosphere.

The most respected perfumers will present their creations alongside exciting young talents, beauty lines, and the most innovative products related to well-being and self-care—a 360-degree view of an ever-expanding market segment.”

PITTI FRAGRANZE REPORT 2018, Florence– Adventures of a Curious Nose Report, Part II          

 The Pitti Fragranze 2018 fair is truly worth visiting: well organized, with an excellent portfolio, stimulating, a perfect place to discover new trends, network, and establish new contacts. Furthermore, it is not just about events taking place at the exhibition halls of Stazione Leopolda: organizers provided a large number of unique occasions linked to olfactory culture, in the presence of creators and some in the places closed to the general public, all around the city! 48 events on 28 different locations, to be exact!