For the 21st time, Pitti Fragranze 2023 showcases a selection of small, niche, and artisan perfume brands at Stazione Leopolda in Florence. Many new brands were exhibiting, some just a couple of months active, and the season of new launches rolled out in full bloom under the blue Tuscan sky. Pitti always gives you enough time and space to explore brands and perfumes with ease. And Florence…Florence is always The Most Beautiful!
Born and raised in Grasse, Aurelien Guichard – coming from a family of perfumers for 7 generations and trained in the famous Givaudan School, is a perfumer signing close to one hundred creations prior to co-founding his own brand in 2019, amidst the Covid19 crisis.
The Pitti Fragranze 2021 fair (I much rather call it an exhibition) of artistic perfumery – was intense. Emotionally intense. The return of this live exhibition, after two years, was primarily a rendezvous of – wonderful people of perfume! To see people again, to interact live, to smile together, to share! Priceless.
A chemist, an artist, a Master perfumer: Ralf Schwieger. Blending finely contrasts of precise and measurable -chemistry, and somewhat messy and unpredictable – art, expressing himself in a unique, his way, making perfumes with a personality.
An Original. Chiseling raw materials into perfumes that are works of art, with precision and grace: the sculptor of scents.