For the 21st time, Pitti Fragranze 2023 showcases a selection of small, niche, and artisan perfume brands at Stazione Leopolda in Florence. Many new brands were exhibiting, some just a couple of months active, and the season of new launches rolled out in full bloom under the blue Tuscan sky. Pitti always gives you enough time and space to explore brands and perfumes with ease. And Florence…Florence is always The Most Beautiful!
Unspoken Musk is the second fragrance in Francesca Bianchi’s line of perfumes dedicated to classic materials in perfumery, following Libertine Neroli. But, with a twist: it’s more than “just a musk” you might have expected. Much more.
I’m starting my Pitti Fragranze 2022 with an overview of chosen events that took place in Stazione Leopolda this year: a cathartic one, a highly educational presentation, and a futuristic exhibition!