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For the 21st time, Pitti Fragranze 2023 showcases a selection of small, niche, and artisan perfume brands at Stazione Leopolda in Florence. Many new brands were exhibiting, some just a couple of months active, and the season of new launches rolled out in full bloom under the blue Tuscan sky. Pitti always gives you enough time and space to explore brands and perfumes with ease. And Florence…Florence is always The Most Beautiful!

Pitti Fragranze 20 (Florence, September 16-18, 2022), the Pitti Immagine show is dedicated to international artistic perfumery. Selection, quality, and newness were keywords of the event taking place at Stazione Leopolda, according to organizers, Two more words that matter: authenticity and uniqueness. Words that were often mentioned during the fair, and this is my list of perfumes matching these keywords.

Since the very first post published here (29.08.2016), The Plum Girl Perfume Site celebrates perfume as an art form! Unique and in-depth reviews, news from the Industry, reports from Esxence Milan, Pitti Fragranze, travelogues with information about perfume shops, interviews, and all the other content regarding niche/artisan perfume and people of perfume – researched, written, edited, and shared to readers of this site over the past six years.

And yes – I’m still madly in love with perfume!

A chemist, an artist, a Master perfumer: Ralf Schwieger.  Blending finely contrasts of precise and measurable -chemistry, and somewhat messy and unpredictable – art, expressing himself in a unique, his way, making perfumes with a personality.

An Original. Chiseling raw materials into perfumes that are works of art, with precision and grace: the sculptor of scents.