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For the 21st time, Pitti Fragranze 2023 showcases a selection of small, niche, and artisan perfume brands at Stazione Leopolda in Florence. Many new brands were exhibiting, some just a couple of months active, and the season of new launches rolled out in full bloom under the blue Tuscan sky. Pitti always gives you enough time and space to explore brands and perfumes with ease. And Florence…Florence is always The Most Beautiful!

Jean Claude Ellena, by appearance only, created quite a buzz with his presence at Laboratorio Olfattivo’s stand at Esxence 20023. Yes, there were many perfumers present, more than ever before. And yes, they should be treated as stars of the show. It was fascinating to observe fans flocking around JCE, his contagious smile, and to finally grab a chance to interview him.

Three kinds of jasmine for Jasmin de Toscane! Indian Jasmine, Jasmine Sambac, and an accord portraying Jasmine Sambac Grand Duke of Tuscany variety (with a little help of headspace technology) plus a clever connection with Vetiver Gris, also composed by JC Herault for Jacques Fath – the hazelnut accord.

Rania Naim, the creative director, closes her eyes when she speaks about the inspiration behind this perfume. Here’s their story behind the perfume, perfumers’ take, and my review of Jasmin de Toscane, the newest addition to the Jacques Fath collection!

Montri by Parfums Dusita is my choice of perfume for Scent Semantics word of the month: SERENITY!

This is the last posting under the name of Scent Semantics for five bloggers from all around the world: I hope you have enjoyed our choices of perfume to match different words of the month. Serenity is a great word to end this collaboration, and Montri is a great choice of perfume to wave a fragrant goodbye.