Esxence Milan 2025– The Art Perfumery Event, is preparing for its 15th edition, scheduled to take place from February 19 to 22, 2025, at Allianz MiCo, Milan Convention Center, in CityLife District. The theme this year is – “Masters of Dreams,” honoring perfumers who transform dreams into olfactory realities!
Earlier than ever, Esxence Milan 2025 is just around the corner! The 15th edition! So far we have experienced Milan in almost all seasons! Late spring (my personal favorite) with beautiful weather, ideal for touring the city, a change of location, online editions during lockdowns, and a sizzling hot early summer edition. I guess it’s now time to experience winter in Milan – which to many attendees shouldn’t really matter that much since we’re roaming the halls, stands, meetings, and staying inside all day long.
Esxence Milan 2025 might be larger than ever, and loaded with new brands, exhibitions and olfactory experiences. This year’s edition will feature 378 brands from 36 countries, including new entries as Thailand, Barbados, Lithuania, and Latvia, alongside established presences from Italy, France, Spain, Germany, Greece, Croatia, Sweden, Switzerland, Austria, the Czech Republic, Turkey, USA, UK, UAE, Oman, Qatar, Uzbekistan, Japan, Singapore, China, Hong Kong, Korea, India, Argentina, and Australia, among others. List of brands exhibiting is still being updated, but it is already quite impressive.
EXHIBITIONS TO ENHANCE THE EXPERIENCE
Visitors will enjoy some captivating exhibitions within the event space, including:
- “Bergamotto di Reggio Calabria. Viaggio sensoriale nel tesoro olfattivo del Made in Italy”, presented by Accademia del Profumo, exploring the history, production techniques, and several applications of this iconic fruit in perfumery.
- A tribute to the 1920s by L’Osmothèque, displaying emblematic fragrances from the golden age of perfumery.
- Imagine, the first trade magazine for perfumery and official publication of Fenapro (the Italian Perfumery Federation), will be present with Profumeria viaggio in Italia, an exhibition showcasing the many fascinating stories that represent the essence of what perfumery has been and continues to be.
MASTERS OF DREAMS: THE 15TH EDITION CONCEPT
Esxence Milan 2025 celebrates the theme “Masters of Dreams,” honoring perfumers who transform dreams into olfactory realities. With the precision of an alchemist and the intuition of a poet, these contemporary visionaries design fragrances that capture the essence of hidden desires and inspirations. Each creation is a journey delving into the deep of the human soul, then spreading through the air and narrating itself through perfume.
Perfumery represents an artistic act that evokes emotions, memories and distant-worlds, thanks to the masterful work of the noses and the professionals who work alongside them. The night, with its mystery and restlessness, becomes the perfect stage for this creative force: in silence and darkness, the mind discovers a limitless freedom. A darkness that is not obscurity, yet a canvas where the deepest dreams are painted. A floating space inspiring the “Masters of Dreams”.
New and important: starting with the Esxence Milan 2025 edition, an entry ticket will be required to access the event. Entry tickets will be available exclusively on www.vivaticket.com, the official ticketing platform!
If you need additional inspiration to attend the show, you can check out my reports from previous Esxence editions: Esxence Milan 2018: Recap & Survival Guide, Esxence – The Scent of Excellence 2019 – Part I: Veni, vidi…amavi, Esxence 2022: Overview (A Mirror Selfie), Esxence 2023 Report: One Day In Perfume Paradise, Part I, Esxence 2024 Report: Metamorphosis / Part 1 – Highlights.
Make sure to book your trip on time, check regularly availability of tickets, and follow the official site for registration options. You can reach the venue easily, just remember to always take the lilac metro line to Portello (Viale Scarampo exit). A few meters away you will find the GATE 5 entrance to the Allianz – MiCo Milano Convention Center. See you there! Esxence Milan 2025 looks very promising.
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