GEN NEXT? Ah, the Millennials! Gen Y, born between the early ‘80ies to early ’00s!
Who are they, this cohort of young people, generally marked by increased use and easy-going familiarity with digital technology, media, and communications? Are they App-friendly dreamers? Achievers? Peter Pans?
Well, it’s a Millennial World we are living in now, take a better look around. They’re not kids anymore, and they’ve turned out just fine! Just like 27_87 Perfumes.
Every time I think about Barcelona I hear Freddie Mercury and Montserrat Caballe (Barcelona! It was the first time that we met…Barcelona! How can I forget!), see broken pieces of colorful ceramic tiles forming a big lizard, I feel sea salt touching fingertips of Christopher Colombo high up on his monument and hear parrots nesting on a palm tree.
There I was, at Esxence 2018., standing at the Carner Barcelona stand. Mr. Joaquim Carner greeted me, we talked a bit about previous collections, and then he asked me if I knew about the new collection – three signature bottles right in front of me – the new, 2018. Oriental Collection.