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Lorenzo Villoresi

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PITTI FRAGRANZE 2018, Florence– Adventures of a Curious Nose Report, Part II          

 The Pitti Fragranze 2018 fair is truly worth visiting: well organized, with an excellent portfolio, stimulating, a perfect place to discover new trends, network, and establish new contacts. Furthermore, it is not just about events taking place at the exhibition halls of Stazione Leopolda: organizers provided a large number of unique occasions linked to olfactory culture, in the presence of creators and some in the places closed to the general public, all around the city! 48 events on 28 different locations, to be exact!

I am drawn to candlelight, candlelight during every season of the year. That flicker of the fire contained is fascinating (yes, there is a little pyromaniac in all of us), soothing, meditative and very emotional. And I’m attracted to niche candles!

I could just stare at candlelight for hours, thoughts swirling like candlelight on the wind, feeling…well, it certainly makes me feel safe somehow. Reflective. Attractive.

An atavism, I know it is, dating back to times when controlled fire meant life. It made me think about occasions and emotions lightning some has stirred, just this month: I lighted birthday candles for dear people, to celebrate life. Commemorative candles, for those who passed away.

Candles symbolizing hope. Spiritual ones, like a prayer. Scented candles, at home, to calm and relax, tune senses, create a certain atmosphere. And there are some divine smelling niche candles, made by fine perfume brands!