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Gold and scented pixie dust!

Just a week ago we were impatiently heading towards the Esxence fair in Milan, in anticipation of all it has to offer…ah! Sweet and fragrant memories!

I would like to share with you my impression and personal experience of visiting the 10th Esxence – The Scent of Excellence Fair in Milan 2018- for the first time.

The Plum Girl blog started just around a year and a half ago, so this was a kind of debut for me. First impressions about the fair itself? Here it goes, I give you a survival guide for Esxence:

Intro

A fair? I would rather call it an exclusive exhibition of the finest niche perfumes. The 10th edition of Esxence – The Scent of Excellence in Milan made sure that you feel like you are entering a sacred place when walking inside The Mall building. The Mall is located on Lina Bo Bardi square. She was an Italian born, Brasilian modernist architect, famed also for her furniture and jewelry design.

The contrast of a bright sunlit April day and the entrance hall dressed in black, featuring Esxence 10 years sign (gold!) accentuated the perfect Insta photo hot spot:

This black and gold combination, together with spaghetti curtains did its job. Like in all temples, you must walk through a niche or grotto before you enter the shrine itself.

Plot

I went down the hole. Ops! there goes my meticulously drafted plan of the first-day visit- poof! in air. Scented air. A lot of scents filling the air. I lost it, right then and there. A slight panic attack. I had just stepped out of my car after seven hours of driving, parked and plunged straight into heaven!

My thoughts: ok. I can do this. Just start slowly, from the left side and take it from there…you’ve got time before scheduled meetings…yap.

Feeling like Alice in Wonderland. Crazy Ice Age squirrel in a barrel of nuts!

Such an abundance! Any niche perfumes geek’s dream come true…

This is a world where most of the business cards are scented, “juice” doesn’t refer to a diet drink, sniffing is not an illegal activity and spriz…well, it’s not Aperol Spritz. Not here.

The first day was meant to give me an insight and full coverage of terrain, on the second and third day I executed previously planned visits and meetings and Sunday was just a quick recap. I did make a mistake: being too overwhelmed, I mostly forgot to take photos. Which is fine, really, because I focused on meeting people, sniffing, sampling, networking and having very interesting conversations. Next time I’ll fail better…

Special thanks to Meganmeganinsaintmaxime and JakubPersefume! They are ever so kind, helpful and sharing. As Megan said when I thanked her: “Someone helped me on my first visit to Esxence. I am helping you. You will help someone as well. Isn’t that wonderful?”

Bonus

You have a chance of meeting and talking to some of the most renowned people behind the perfumes you love! Art Directors, Noses, Creative Directors or Perfumers.

It gets even better when you don’t connect names and faces (I am a lousy perfumer/Nose groupie), this happened to me twice in Milan. Yep, I am learning from my mistakes. Even so, that turned out to be really cool because I was really relaxed while having a conversation with those two VIP’s (half an hour later, when I connected the dots, I was like: okeeey. Aha.)

This wonderful man I did recognize at once. I am a big fan of Aedes de Venustas and their new perfume is one that I fell in love with immediately!

Ralf Schwieger::: Perfumer (he doesn’t really like to be called a Nose…) and Musc Encense! for Aedes de Venustas. The list of perfumes he signs is quite impressive. I enjoyed our little chit-chat ❤️

Luca Maffei – sparkling personality, patience in presenting and renowned creativity, at Olibere Parfumes press launch:

If you are following my FB account, you can find more photos (the ones I managed to take – prepare yourself for the next Esxence) 🙂

Knot

The first day I wore heels for an hour. Spare flats were a relief. On the second day, flats were fully in action. Third and fourth day? Business Casual with -sneakers (I seldom wear sneakers if not practicing adequate sports activities…). Be gentle to your feet: you have 200+ stands to cover, starting at 10 AM until 5 PM …and all the fun doesn’t stop there.

Suggestions?

Smile, sincerely. You are in heaven, after all.

Wait patiently for your turn at stands to talk to brand representatives. Schedule your meetings.

Network proactively.

We are all here because of perfumes, right? Enjoy them!

Use wardrobe services. I dislike walking around with a bunch of bags in my hands. It’s not practical and I don’t think it’s polite to drag heaps of promo materials from one stand to another.

Reversal

Note to Organiser: Chapeau! You did a wonderful job!

Thank you, Agnese from the Press Office for having patience with me: hug!

Note to Exhibitors:

Feedback: (as one of my friends, a public speaking coach, likes to say: feedback is feedback. There’s no feedback to feedback. The purpose of feedback is to improve things!)

First, allow me to say that in my corporate days I did create, organize and manage quite a few stands on international fairs and trade shows. On the other side of the stand, as an Exhibitor, so I pretty much know what I am talking about.

I met truly amazing, wonderful and helpful people who treated my Press accreditation with respect and did a great job in representing brands. Thank you!

On the other hand, a few brand representatives’ behaviors can only be described as simply rude, uninterested, arrogant and haughty.

As a coach, I see possibilities for your improvement, guys. Do prepare yourself for fairs and trade shows.Train/coach your brand representatives or hosts/hostesses. It pays back. Yes, things get busy, yes, it is tiresome to take care of a stand all day long, day in, day out and talk to hundreds of people asking thousand of questions, but – hey! This is brand building at it’s most direct form. Besides being press people, we are – customers as well, right?

First impressions are made in 7 seconds and last for a very, very long time. Do mind that bloggers and press people exchange their impressions and that a repeated faux pas might really affect your brand reputation. Do you boast about your brand’s core values? Live them. It’s called authenticity.

Recognition

Esxence makes this world a better place.

It is truly an amazing, international display of fine perfumery at it’s best! Such a whirlwind of amazing fragrances. I highly recommended it! If I might help you next time I’m there – just let me know!

I am thankful for meeting so many simply wonderful people! That is the greatest benefit. Secondly, I did take home some new perfumes to review, for you! Some more should arrive by post, so this will provide material for more reviews for you to read!

Just follow #theadventuresofacuriousnose!

P.S. On one of the stands, their brand representative told me that I am a Meryl Streep look-alike. Maybe I am, but apart from looks I also share this statement:

“I no longer have the patience for certain things, not because I’ve become arrogant, but simply because I reached a point in my life where I do not want to waste more time with what displeases me or hurts me. I have no patience for cynicism, excessive criticism and demands of any nature. I lost the will to please those who do not like me, to love those who do not love me and to smile at those who do not want to smile at me. I no longer spend a single minute on those who lie or want to manipulate. I decided not to coexist anymore with pretense, hypocrisy, dishonesty and cheap praise. I do not tolerate selective erudition nor academic arrogance. I do not adjust either to popular gossiping. I hate conflict and comparisons. I believe in a world of opposites and that’s why I avoid people with rigid and inflexible personalities. In friendship, I dislike the lack of loyalty and betrayal. I do not get along with those who do not know how to give a compliment or a word of encouragement. Exaggerations bore me and I have difficulty accepting those who do not like animals. And on top of everything I have no patience for anyone who does not deserve my patience”. -Meryl Streep

See, I didn’t write about perfumes at all 🙂

Will do, will do, soon…

See you next year in Milan!

The Plum Girl

Photos: ThePlumGirl, Olibere Parfums (Luca Maffei)

 

(I used storytelling drama structure principle, based on Aristotle’s “Poetics”)

While I was in Milan with my team, attending Esxence – The Scent of Excellence, The FF Awards Finalists’ Luncheon was held on Friday, April 6, 2018.

Here are the results! Yassss, Cuir de Russie by Le Jardin Retrouve review was indeed among the TOP 5 Finalists for the award Editorial Excellence – Online!
I was like:

The top five finalists for The Fragrance Foundation Awards and winners in Editorial Excellence, Social Media Campaign, and 360-Degree Media Campaign were unveiled!

Editorial Excellence in Fragrance Coverage awards was presented for three categories including Article, Online, and Feature. ELLE Magazine won both the Article and Feature categories with “Dream Catchers” and “This Is Your Brain on Vetiver,” respectively, both written by April Long. The Cut won the Online category for “It Took 150 Tries for Dior to Make Their Next Hit Perfume for Millennials” written by Kathleen Hou.

ONLINE
Winner
THECUT.COM – It Took 150 Tries for Dior to Make Their Next Hit Perfume for
Millennials


Finalists (In alphabetical order)

ÇAFLEUREBON.COM – Perfume, Poetry, and Rock: The Scented Intersection of
Transformation
ELLE.COM – Notes From Underground: Can a Fragrance Help Us Embrace Mortality
FRAGRANTICA.COM – Gold As a Parfumistic Concept
THECUT.COM – It Took 150 Tries for Dior to Make Their Next Hit Perfume for
Millennials
THEPLUMGIRL.COM – Cuir de Russie, by Elena Cvjetkovic

Parfums Christian Dior’s campaign for Miss Dior Eau De Parfum won the award for the Best Social Media Campaign, while Gucci Bloom by Coty was voted as best 360- Degree Marketing Campaign.

Ann Gottlieb, celebrated perfume strategist and founder of Ann Gottlieb Associates, was announced as the 2018 Hall of Fame Honoree. Ms. Gottlieb is widely recognized in the fragrance industry for her masterful ability to translate brands and personalities into fragrances that are both captivating and enduring. Ms. Gottlieb, whose work spans across every fragrance and market category, helped create iconic fragrances such as Daisy Marc Jacobs, Christian Dior J’Adore, Calving Klein Eternity and countless others.

“I adore fragrance,” said Ms. Gottlieb. “I love this industry and the people in it. So I
am thrilled to be honored by my peers for my life’s work, which has brought me so much joy and fulfillment.”


Olivier Cresp
, Master Perfumer at Firmenich, was announced as the recipient of the Lifetime Perfumer Achievement Perfumer award. Both Ms. Gottlieb and Mr.Cresp will be honored by the fragrance industry at The Fragrance Foundation Awards.

“The Foundation’s mission is to inspire the world to discover the artistry and passion of fragrance,” said The Fragrance Foundation president Linda G. Levy. “Every single winner, finalist and honoree announced today has played a central
role in helping to achieve this mission, and we’re thrilled to have the opportunity to recognize their contributions.”

Victoria’s Secret Angel and IMG model, Romee Strijd was awarded The Fragrance Foundation’s Face of the Year, presented by Greg Unis, CEO of Victoria’s Secret Beauty.

The winners for Fragrance of the Year and all other categories will be celebrated at The Fragrance Foundation Awards hosted by award-winning actress, Jane Krakowski, on Tuesday, June 12th at Lincoln Center, Alice Tully Hall.


THE FRAGRANCE FOUNDATION AWARDS 2018 WINNERS

FACE OF THE YEAR
Romee Strijd

SOCIAL MEDIA CAMPAIGN OF THE YEAR
Winner

MISS DIOR EAU DE PARFUM – Parfums Christian Dior

Finalists (In alphabetical order)
GUCCI BLOOM – Coty, Inc.
KATY PERRY’S INDI – Coty, Inc.
MISS DIOR EAU DE PARFUM – Parfums Christian Dior
TOM FORD FABULOUS – Tom Ford Beauty
Y, YSL – YSL Beauté


360-DEGREE MARKETING CAMPAIGN OF THE YEAR

Winner
GUCCI BLOOM – Coty, Inc.

Finalists (In alphabetical order)
CAROLINA HERRERA GOOD GIRL – PUIG
GUCCI BLOOM – Coty, Inc.
EMPORIO ARMANI – Giorgio Armani
MISS DIOR EAU DE PARFUM – Parfums Christian Dior
VICTORIA’S SECRET LOVE – Victoria’s Secret

EDITORIAL EXCELLENCE IN FRAGRANCE COVERAGE
FEATURE

Winner
ELLE MAGAZINE – This Is Your Brain On Vetiver

Finalists (In alphabetical order)
ALLURE – The New Fragrance Frontier
ELLE MAGAZINE – This Is Your Brain On Vetiver
MARIE CLAIRE – Into The Wild
MARIE CLAIRE – Popping Bottles
MARIE CLAIRE – Something’s In The Air

ARTICLE
Winner
ELLE MAGAZINE – Dream Catchers

Finalists (In alphabetical order)
ALLURE – Going Rogue
ELLE MAGAZINE – Dream Catchers
ELLE MAGAZINE – Scent-Sational
MARIE CLAIRE – In Her Own Words: Haley Bennett
MARIE CLAIRE – In Her Own Words: Jennifer Aniston

TOP FIVE FINALISTS
(All finalists listed in alphabetical order)


FRAGRANCE OF THE YEAR
WOMEN’S LUXURY

BYREDO VELVET HAZE – Byredo
GABRIELLE CHANEL – CHANEL
TIFFANY & CO. EAU DE PARFUM – Coty, Inc.
TOM FORD FABULOUS – Tom Ford Beauty
TWILLY D’HERMÈS – Hermès Parfums
MEN’S LUXURY
ACQUA DI PARMA COLONIA PURA EAU DE COLOGNE – LVMH
GOLD KNIGHT – By Kilian
L’ENVOL DE CARTIER – Cartier
VIKTOR & ROLF MAGIC SAGE SPELL – Viktor & Rolf
TOM FORD OUD MINÉRALE – Tom Ford Beauty
WOMEN’S PRESTIGE
BLACK TULIP – NEST Fragrances
CAROLINA HERRERA GOOD GIRL – PUIG
GUCCI BLOOM – Coty, Inc.
JUICY COUTURE VIVA LA JUICY GLACÉ – Revlon
NARCISO RODRIGUEZ PARFUMS-FOR HER FLEUR MUSC – Shiseido Fragrances
WOMAN BY RALPH LAUREN – Ralph Lauren Fragrances
MEN’S PRESTIGE
COACH FOR MEN – Interparfums
HUGO BOSS, BOSS BOTTLED TONIC – Coty, Inc.
JOHN VARVATOS ARTISAN PURE – Revlon
PRADA LUNA ROSSA CARBON – PUIG
Y BY YSL – YSL Beauté
POPULAR
ELIZABETH ARDEN WHITE TEA – Revlon
GLOSSIER YOU – Glossier Inc.
ORIGINAL PENGUIN ICONIC BLEND – Falic Fashion Group
SHAWN MENDES SIGNATURE – Revlon
VICTORIA’S SECRET LOVE – Victoria’s Secret
PERFUME EXTRAORDINAIRE OF THE YEAR
FIRMENICH
GIVAUDAN
INTERNATIONAL FLAVORS & FRAGRANCES
MANE
ROBERTET
BREAKOUT STAR
DIOR SAUVAGE – Parfums Christian. Dior
MAISON MARGIELA REPLICA BEACH WALK – Maison Margiela Fragrances
MIU MIU EAU DE. PARFUM – Coty, Inc.
PEONY & BLUSH SUEDE – Jo Malone London
TORY BURCH EAU DE PARFUM – The Estée Lauder Companies

INDIE FRAGRANCE OF THE YEAR
ARTIST – Phuong Dang
MAISON TRUDON PARFUM IN BRUMA
MAISON TRUDON PARFUM IN II (DEUX)
MAISON TRUDON PARFUM IN MORTEL
POTENTIA AMBER GOD – House of Potentia


PACKAGING OF THE YEAR

WOMEN’S
CAROLINA HERRERA GOOD GIRL – PUIG
JASON WU EAU DE PARFUM – Parlux, LTD
TIFFANY & CO. EAU DE PARFUM – Coty, Inc.
VICTORIA’S SECRET LOVE – Victoria’s Secret
WOMAN BY RALPH LAUREN – Ralph Lauren Fragrances
WOMAN IN GOLD – By Kilian
MEN’S
COACH FOR MEN – Interparfums
GOLD KNIGHT – By Kilian
GUCCI GUILTY ABSOLUTE POUR HOMME – Coty, Inc.
JOHN VARVATOS ARTISAN PURE – Revlon
Y BY YSL – YSL Beauté
MEDIA CAMPAIGN OF THE YEAR
WOMEN’S
CAROLINA HERRERA GOOD GIRL – PUIG
GABRIELLE CHANEL – CHANEL
GUCCI BLOOM – Coty, Inc.
MISS DIOR EAU DE PARFUM – Parfums Christian Dior
TWILLY D’HERMÈS – Hermès Parfums
VICTORIA’S SECRET LOVE – Victoria’s Secret
MEN’S
ARMANI CODE COLONIA – Giorgio Armani
ETERNITY CALVIN KLEIN – Coty, Inc.
PERRY ELLIS FOR MEN – Falic Fashion Group

HOME COLLECTION OF THE YEAR
COMMODITY HOME and BODY – Commodity
DIPTYQUE 34 BOULEVARD SAINT GERMAIN – diptyque Paris
MAISON MARGIELA REPLICA CANDLES – Maison Margiela Fragrances
SUGAR COOKIE COLLECTION – NEST Fragrances
TOCCA VOYAGE HOME FRAGRANCE COLLECTION – Tocca
BATH & BODY LINE OF THE YEAR
AROMATHERAPY COLLECTION FROM BATH & BODY WORKS – Bath & Body Works
DIPTYQUE DO SON FRAGRANCE GESTURES – diptyque Paris
JO MALONE LONDON EXFOLIATING SHOWER GEL – Jo Malone London
MAISON MARGIELA REPLICA BEACH WALK BATH LINE – Maison Margiela
Fragrances
VICTORIA’S SECRET ANGEL GLAM COLLECTION – Victoria’s Secret
HOME HOLIDAY/SEASONAL SECENT OF THE YEAR
LES CONSTELLATIONS – diptyque Paris
GREEN ALMOND & REDCURRANT CANDLE – Jo Malone London
HOLIDAY LIQUIDLESS DIFFUSERS – NEST Fragrances
HOLIDAY PAJAMAS – philosophy – Coty, Inc.
CONSUMER CHOICE AWARDS
WOMEN’S

AT THE BEACH – Bath & Body Works
CAROLINA HERRERA GOOD GIRL – PUIG
KATY PERRY’S INDI – Coty, Inc.
KKW CRYSTAL GARDENIA – KKW FRAGRANCES
LA VIE EST BELLE L’ECLAT – Lancôme
VICTORIA’S SECRET LOVE – Victoria’s Secret
MEN’S
COACH FOR MEN – Interparfums
HUGO BOSS, BOSS BOTTLED TONIC – Coty, Inc.
PRADA LUNA ROSSA CARBON – PUIG
FRAGRANCE VLOG OF THE YEAR
5 REASONS TO WEAR FRAGRANCES – Jeremy Fragrance
10 FRAGRANCES YOU NEED IN YOUR COLLECTION WHEN STARTING OUT | MEN’S
DESIGNER FRAGRANCES – Sebastian Jara
HOW TO BE MORE ATTRACTIVE | 4 LIFE HACKS THAT WORK! – Edward Zo
TOP 12 FORMAL OCCASION FRAGRANCES WITH REDOLESSENCE – Carlos J Powell
and Steven Gavrielatos
FRAGRANCE HALL OF FAME
CUCUMBER MELON- Bath & Body Works
CURVE FOR MEN – Revlon
PHILOSOPHY AMAZING GRACE – philosophy – Coty, Inc.
TRÉSOR – Lancôme

The Plum Girl
Source: TFF Press Release, 6th April 2018., TFF Photo by Casey Kelbaugh

I got the mail. I cried. I laughed. Danced. Simultaneously.

My first reaction? A blast of emotions! (I can’t keep calm, I’m Croatian!) Of such intense that I emailed Ms. Linda G. Levy, the President of The Fragrance Foundation in reply, saying something like “OMG, wow, faint, swoon, thank you, thank you, thank you!”
It took me a whole day (and a sleepless night) to reply properly, blaming my SOTD for this outburst of emotions 😀

Let’s do the official part first. Later on, I will let you know my thoughts on the subject of prizes, awards, game-changers, players and newcomers.

Here it goes:



The Fragrance Foundation Awards (formerly named the FiFi awards) & Celebration is an annual event hosted by The Fragrance Foundation that honors creative excellence and achievement in the fragrance industry. The Awards events have been held annually in New York City since 1973 and are attended by around 1,000 members of the international fragrance community, designers and celebrities from the fashion, theatre, film, or television industries.

These awards are known as the “Oscars of the fragrance industry”!

The Fragrance Foundation announces The 2018 Top 10 Finalists For The Fragrance Foundation Awards as follows.

The Top 5 Finalists Of The Top 10 Will Be Unveiled At The Annual Fragrance Foundation Finalists’ Luncheon On Friday, April 6, 2018, At 538 Park Avenue In New York City.

Winners Will Be Unveiled For Editorial Excellence, Social Media Campaign, and 360-Degree Marketing.

“The Fragrance Foundation is pleased to have an impressive array of compelling fragrances in Luxury, Prestige, Popular, Indie and Consumer Choice categories,” said president Linda G. Levy. “Our member companies continue to inspire all of us to discover the artistry and passion of fragrance.”

Winners in all the other categories will be announced at the Fragrance Foundation Awards, to be held Tuesday, June 12, 2018 at Lincoln Center’s Alice Tully Hall.

Here are the 2018 Top Ten Finalists For The Fragrance Foundation Awards:

Editorial Excellence in Fragrance Coverage
Feature

• ALLURE – The New Fragrance Frontier
• ELLE MAGAZINE – This Is Your Brain On Vetiver
• MARIE CLAIRE – Into The Wild
• MARIE CLAIRE – Popping Bottles
• MARIE CLAIRE – Something’s In The Air
• NEZ –THE OLFACTORY MAGAZINE – Critical Effects

Article
• ALLURE – Going Rogue
• ELLE MAGAZINE – Dream Catchers
• ELLE MAGAZINE – Scent-Sational
• MARIE CLAIRE – In Her Own Words: Haley Bennett
• MARIE CLAIRE – In Her Own Words: Jennifer Aniston

Online
• ÇAFLEUREBON.COM – Elizabeth and James Nirvana French Grey “Shades of Grey”
• ÇAFLEUREBON.COM – Opium Den: Studio 54 and the Launch of Yves St. Laurent Opium
• ÇAFLEUREBON.COM – Perfume, Poetry and Rock: The Scented Intersection of Transformation
• COLOGNOISSEUR – The Scent of Christmas Past
• ELLE.COM – Notes From Underground: Can a Fragrance Help Us Embrace Mortality
• FRAGRANTICA.COM – Gold As a Parfumistic Concept
• HARPERSBAZAAR.COM – How I Fell Back In Love With An Old Perfume
• THECUT.COM – It Took 150 Tries for Dior to Make Their Next Hit Perfume for Millennials
THEPLUMGIRL.COM – The Scent of Slavic Melancholy – Elena Cvjetkovic
THEPLUMGIRL.COM – Cuir de Russie – Elena Cvjetkovic

Fragrance Of The Year
• ARMANI/PRIVÉ NEW YORK – Giorgio Armani
• BYREDO VELVET HAZE – Byredo
• CLÉMENTINE CALIFORNIA – Atelier Cologne
• GABRIELLE CHANEL – CHANEL
• JASON WU EAU DE PARFUM – Parlux
• LTDMISS DIOR EAU DE PARFUM – Christian Dior
• TIFFANY & CO. EAU DE PARFUM – Coty, Inc.
• TOM FORD FABULOUS – Tom Ford Beauty
• TWILLY D’HERMÈS – HermèsParfums
• WOMAN IN GOLD – By Kilian
Men’s Luxury
• ACQUA DI PARMA COLONIA PURA EAU DE COLOGNE – LVMH
• DIPTYQUE VETYVERIO – diptyque Paris
• ENGLISH OAK & HAZELNUT COLOGNE – Jo Malone London
• GOLD KNIGHT – By Kilian
• L’ENVOL DE CARTIER – Cartier
• MYRRH & TONKA COLOGNE INTENSE – Jo Malone London
• TOM FORD OUD MINÉRALE – Tom Ford Beauty
Women’s Prestige
• BLACK TULIP – NEST Fragrances
• CAROLINA HERRERA GOOD GIRL – PUIG
• DOLCE & GABBANA LIGHT BLUE EAU INTENSE – Shiseido Fragrances
• GOLDEA THE ROMAN NIGHT – Bvlgari
• GUCCI BLOOM – Coty, Inc.
• JUICY COUTURE VIVA LA JUICY GLACÉ – Revlon
• NARCISO RODRIGUEZ PARFUMS-FOR HER FLEUR MUSC – Shiseido Fragrances
• TERRE DE LUMIÈRE EAU DE PARFUM – L’occitaneen Provence
• WOMAN BY RALPH LAUREN – Ralph Lauren Fragrances
Men’s Prestige
• AZZARO WANTED – Clarin’s Fragrance Group
• COACH FOR MEN – Interparfums
• DOLCE&GABBANA LIGHT BLUE EAU INTENSE POUR HOMME – Shiseido Fragrances
• GENTLEMAN GIVENCHY – LVHM
• BOSS – HUGO BOSS
• BOTTLED TONIC – Coty, Inc.
• JOHN VARVATOS ARTISAN PURE – Revlon
• MISSONI PARFUM POUR HOMME – Euroitaly
• PRADA LUNA ROSSA CARBON – PUIG
• SALVATORE FERRAGAMO UOMO CASUAL LIFE – Salvatore Ferragamo Parfums
• Y BY YSL – YSL Beauté
Popular
• DIAMONDS BLUSH – Jafra Cosmetics International
• ELIZABETH ARDEN WHITE TEA – Revlon
• GLOSSIER YOU – Glossier Inc.
• NAVIGO OCEAN HOMME – Jafra Cosmetics International
• ORIGINAL PENGUIN ICONIC BLEND – Falic Fashion Group
• PERRY ELLIS FOR MEN – Falic Fashion Group
• SHAWN MENDES SIGNATURE –Revlon
• VICTORIA’S SECRET LOVE – Victoria’s Secret
Perfume Extraordinaire
• CHANEL
• COSMO INTERNATIONAL FRAGRANCES
• FIRMENICH
• FUEGUIA 1833
• GIVAUDAN
• INTERNATIONAL FLAVORS & FRAGRANCES
• MANE
• ROBERTET
• SERGE LUTENS
• SYMRISE
Breakout Star
• CHRISTIAN SIRIANO SILHOUETTE – The Fragrance Group
• COMMODITY GOLD – Commodity
• DIOR SAUVAGE – Parfums Christian. Dior
• INDIGO – NEST Fragrances
• MAISON MARGIELA REPLICA BEACH WALK – Maison Margiela Fragrances
• MIU MIU EAU DE. PARFUM – Coty, Inc.
• PEONY & BLUSH SUEDE – Jo Malone London
• TORY BURCH EAU DE PARFUM –The Estée Lauder Companies
• VODKA ON THE ROCKS – By Kilian
Packaging of the Year
Women’s
• CAROLINA HERRERA GOOD GIRL – PUIG
• GABRIELLE CHANEL – CHANEL
• JASON WU EAU DE PARFUM – Parlux, LTD
• KENZO WORLD INTENSE – KENZO Parfums
• LES PARFUMS LOUIS VUITTON – Louis Vuitton
• TIFFANY & CO. EAU DE PARFUM – Coty, Inc.
• TWILLY D’HERMÈS – Hermès Parfums
• VICTORIA’S SECRET LOVE – Victoria’s Secret
• WOMAN BY RALPH LAUREN – Ralph Lauren Fragrances
• WOMAN IN GOLD – By Kilian
Men’s
• COACH FOR MEN – Interparfums
• GOLD KNIGHT – By Kilian
• GUCCI GUILTY ABSOLUTE POUR HOMME – Coty, Inc.
• JOHN VARVATOS ARTISAN PURE – Revlon
• ORIGINAL PENGUIN ICONIC BLEND – Falic Fashion Group
• PERRY ELLIS FOR MEN – Falic Fashion Group
• PRADA LUNA ROSSA CARBON – PUIG
• SALVATORE FERRAGAMO UOMO CASUAL LIFE – Shiseido Fragrances
• Y BY YSL – YSL Beauté
Home Collection of the Year
• CIRE TRUDONLES BELLES MATIÈRES MADURAÏ, REGGIO, TADINE– Cire Trudon
• COMMODITY HOME and BODY – Commodity
• DIPTYQUE 34 BOULEVARD SAINT GERMAIN – diptyque Paris
• MAISON MARGIELA REPLICA CANDLES – Maison Margiela Fragrances
• MOONLIGHT IN HEAVEN SCENTED CANDLE & SOAP – By Kilian
• SUGAR COOKIE COLLECTION – NEST Fragrances
• TOCCA VOYAGE HOME FRAGRANCE COLLECTION – Tocca
Bath & Body Collection of the Year
• AROMATHERAPY COLLECTION FROM BATH & BODY WORKS – Bath & Body Works
• BYREDO ROSE HAND CARE COLLECTION – Byredo
• CLÉMENTINE CALIFORNIA TREATMENT LINE – Atelier Cologne
• DIPTYQUE DO SON FRAGRANCE GESTURES – diptyque Paris
• ELIZABETH ARDEN WHITE TEA BATH AND BODY LINE – Revlon
• JOMALONE LONDON EXFOLIATING SHOWER GEL – Jo Malone London
• MAISON MARGIELA REPLICA BEACH WALK BATH LINE – Maison Margiela Fragrances
• VICTORIA’S SECRET ANGEL GLAM COLLECTION – Victoria’s Secret
Home Holiday/Seasonal Fragrance Product of the Year
• LES CONSTELL¬ATIONS – diptyque Paris
• GREEN ALMOND & REDCURRANT CANDLE – Jo Malone London
• HOLIDAY LIQUIDLESS DIFFUSERS – NEST Fragrances
• HOLIDAY PAJAMAS –philosophy – Coty, Inc.

Indie Fragrance of the Year
• ARTIST – Phuong Dang
• EAU D’INITIE – Exemplaire
• EL COSMICO – D.S. & Durga
• LOS HUMOS SAGRADOS – Fueguia 1833
• MAISON TRUDON PARFUM IN BRUMA
• MAISON TRUDON PARFUM IN II (DEUX)
• MAISON TRUDON PARFUM IN MORTEL
• OUD DU JOUR – Amouroud
• PELARGONIUM – AEDES DE VENUSTAS
• POTENTIA AMBER GOD – House of Potentia
• THAYS – Fueguia 1833

Social Media Campaign of the Year
• GUCCI BLOOM – Coty, Inc.
• KATY PERRY’S INDI – Coty, Inc.
• KKW CRYSTAL GARDENIA – KKW Fragrance
• MISS DIOR EAU DE PARFUM – Parfums Christian Dior
• TOM FORD FABULOUS – Tom Ford Beauty
• Y, YSL– YSL Beauté
360-Degree Marketing Campaign of the Year
• CAROLINA HERRERA GOOD GIRL – PUIG
• GUCCI BLOOM – Coty, Inc.
• EMPORIO ARMANI – Giorgio Armani
• MISS DIOR EAU DE PARFUM – Parfums Christian Dior
• VICTORIA’S SECRET LOVE – Victoria’s Secret
Media Campaign of the Year
Women’s
• CAROLINA HERRERA GOOD GIRL – PUIG
• GABRIELLE CHANEL – CHANEL
• GUCCI BLOOM – Coty, Inc.
• MISS DIOR EAU DE PARFUM – Parfums Christian Dior
• TWILLY D’HERMÈS – Hermès Parfums
• VICTORIA’S SECRET LOVE – Victoria’s Secret
Men’s
• ARMANI CODE COLONIA – Giorgio Armani
• ETERNITY CALVIN KLEIN – Coty, Inc.
• PERRY ELLIS FOR MEN – Falic Fashion Group
Consumer Choice Awards Finalists
Fragrance Hall of Fame
• CUCUMBER – Bath & Body Works
• CURVE FOR MEN – Revlon
• PHILOSOPHY AMAZING GRACE – philosop¬hy–Coty, Inc.
• TRÉSOR – Lancôme
Fragrance Vlog of the Year
• 5 REASONS TO WEAR FRAGRANCES – Jeremy Fragrance
• 10 FRAGRANCES YOU NEED IN YOUR COLLECTION WHEN STARTING OUT | MEN’S DESIGNER – Sebastian Jara
• HOW TO BE MORE ATTRACTIVE | 4 LIFE HACKS THAT WORK! – Edward Zo
• TOP 12 FORMAL OCCASION FRAGRANCES WITH REDOLESSENCE – Carlos J Powell and Steven Gavrielatos
Women’s
• AT THE BEACH – Bath & Body Works
• CAROLINA HERRERA GOOD GIRL – PUIG
• KATY PERRY’S INDI – Coty, Inc.
• KKW CRYSTAL GARDENIA – KKW FRAGRANCES
• LA VIE EST BELLE L’ECLAT – Lancôme
• VICTORIA’S SECRET LOVE – Victoria’s Secret
Men’s
• COACH FOR MEN – Interparfums
• HUGO BOSS, BOSS BOTTLED TONIC – Coty, Inc.
• PRADA LUNA ROSSA CARBON – PUIG

Congratulations and good luck to all the top ten finalists, in all categories!

The Plum Girl

Elena Cvjetkovic, Editor-in-Chief

Source: The Fragrance Foundation, Cafleurlebon, Fragrantica

„Born from a passion for French Haute Parfumerie, Atelier des Ors presents a capsule collection of exquisite fragrances. Dedicated to using only the most precious essences and exclusive raw materials, each eau de parfum presented by this unique boutique brand is an imaginative interpretation of traditional perfumery. Inspired also by the art of gold gilding, each bottle features a breathtaking design glittering with a burst of gold.“

Atelier des Ors is a French niche house, present since 2015. with a debut of five eau de parfums, adding later on two more, six of which I proudly present to you.

Atelier des Ors founder is Jean-Philippe Clermont who is also the artistic director for the brand. The „Nose“ behind the perfumes is Marie Salamagne. These fine perfumes come in glass bottles cut in an Art Deco design and filled with 24k gold flakes.

Ladies and gentlemen, here they are, as presented on my Instagram account, short, emotional reviews as follows:


Day 1: Rose Omeyyade

Just as a lush rose in full bloom needs to breathe in the fresh air, this rose needs your skin. As I sprayed it on a paper strip, pink pepper was present at first whiff, smudged over raspberry in traces. Then rose arose and swooned me away!

Immediately, impatiently, I offered it my skin. On a cold winter day, it made me daydream about a very specific place I’ve traveled to, feeling the soft blow of the Levant wind in my hair and golden rays of sunshine touching my face. (the Levant is specific for the Mediterranean, once you’ve felt it blow, you will know exactly what I’m talking about…

Usually gentle and damp, the Levant frequently brings clouds and rain, you can literally smell the rain coming). Destination: Port of Haifa, Israel…

Gold and a desert rose (I managed to find the one I dug up in desert), this is my visual presentation of Rose Omeyyade!

This rose is plump, ripe, ambered, dusky and sprinkled with caramel thick brown sugar. I would say quite unisex too, it has that darkish woody-oudy touch, sensual sugar&spice/I smell so nice vibe in the drydown.

I definitely suggest that you try it on your skin and let it play its music, please don’t rush this perfume!

Day 2: Iris Fauve

Not the iris you might expect, Aphrodite-like, sensual soft and curvy Iris…
This fine perfume opens with fluffy flowers with a gentle touch of warm spices. I feel Iris but it stirs and sways and mingles ever so gently. It is also much darker, muskier and more complex then I expected it to be. There’s plenty of woodiness and it’s just resinous enough as not to become overly sweet. Like I’m floating on a soft cloud, puffy cotton cloud!

If you are not usually iris-attracted, I suggest you try the Iris Fauve by Atelier des Ors. On your skin, of course. This is not an overly complicated perfume but it is finely blended and quite elegant. And yes, it is definitely unisex!

Did you know that Iris is the national flower of Croatia? On the island of Brac I enjoy watching the wild Irises bloom in May…

Day 3: Cuir Sacre

Destination: Andalusia. I managed to find my souvenir from Sevilla: castanets, palillos, preparing to give my full attention to this perfume.

I tested it on my skin. Green at the first whiff, resembling oleander leaves, dry and sharp, very herbal. I let it breathe for fifteen minutes and soon enough warmth moves in, a creamy vetiver takes over. This is not a Russian leather perfume by no means if we are talking leather – this is suede, well dried and carefully crafted, like a pair of soft cream-colored, goatskin suede gloves I had. It shifts subtly, moves in shadows. Half an hour later, I feel vetiver being touched by smoke, like incense burning somewhere far away from me and the wind carried the traces of incense smoke closer to me. It feels even quite woody, not forest-like, but rather like pieces of shaved wood scattered over the floor you are walking on. Other spices emerge too, not overly prominent, appearing and disappearing into this soft suede envelope. The vetiver I feel is warm, like sunshine on my skin on a late May afternoon… Did I just feel cardamom dance in? Or is it tonka? Or both? Hmmm…Interesting.

This is a close to skin perfume, elegant and not flashy – regarding the projection. Unisex, definitely, I will wear it for a business meeting tomorrow.

I think I will enjoy it most sometime later in May, after sundown, sitting somewhere outside… I don’t know why but I just thought that I’d probably be drinking a glass of dry white wine to go along with it.

Day 4: Lune Feline

Moon inspired, they say…If so, this Moon is completely illuminated by Sun, taking on different shades of red, orange or gold, like the Moon we see during a total lunar eclipse: it opens with a great wave of spices, then splashes of vanilla, cinnamon and cardamon sail in.

Dark, dry woods are in the background of this spicy gourmand fragrance. I don’t know why, but the painting “Red Vineyard at Arles” by Van Gogh is what I visualized. Destination: Amsterdam!

Its breath is warm and furry, like the breath of a large cat resting at sundown…I feel vanilla and amber from start to finish and yes! Just a hint of smoke is present…Three sprays and it remained very close to my skin for hours, tempting me to bury my nose in my wrist every now and then, just to feel that hugging, the golden aura of seductive warmth. Something to wear during Winter definitely!

Day 5: Aube Rubis

Like the dawn of a new summer day, it opens with rays of the light green, fizzy smell of grapefruit, cool and fresh. Then pink and orange colors paint the sky as it gets warmer and I feel smooth patchouli rising, iris and violets adding a refined, luxurious touch.

Light of a new day spreads across horizon, calmly bringing a very gentle touch of saffron. There’s just enough woodiness present to remind you of this note in all Atelier des Ors perfumes. An intriguing dance of sage and vetiver is what catches my attention, sage and vetiver and sporadic puffs of patchouli!

The dry down is a bit quieter, softer although what surprises me is that even after a couple of hours occasional whiffs of grapefruit emerged again, unexpected but very welcome in their outfit made of fruit and berries. An intriguing fragrance, writing its own story on your skin…It reminded me of September mornings in California…

Day 6: Larmes du Desert

Intentionally left to be the last to sample, postponed for days. Expectations were high, I admit. If you know me by now, you also know that I am a desert lover, traveled to many and plan to visit many more. This is why I was looking forward to it. I was a bit selfish, I admit. One day was not enough: I enjoyed it for a couple of days before sharing this.

Larmes du Desert. Tears of the desert…is this what it sounds like when myrrh trees cry? If a desert, then this desert is not scorching, hostile and dusty environment we usually associate with deserts. When I took in deeper breaths, it felt so familiar, like a deja vue. As I recalled all the deserts I’ve been to, a memory surfaced. The perfume took me back down the memory lane, images resurfacing, vivid and colorful. Gold, myrrh and frankincense! Gifts of the Three Kings.

The exact spot? After taking a quite long bus ride on a dusty desert road inside Sinai, a fortification appears upon the hill: the Saint Catharine’s Monastery, Mount of Sinai looking at adjacent Jebal Musa (Mount Moses). I remember it well. I feel resinous notes, a touch of olibanum, dark and seductive amber shot with a whiff of cinnamon. In the Monestery’s shades, a mix of dark sweetness, dry but layered upon forest woods, cedar toned. Sparkles of greenery, a trace of smoke: I remember looking at the „burning bush“ – a bramble (Rubus Sanctus), covering one wall with its lush greenery. The bush that was on fire but not consumed by flames…Rare and scattered Joshua trees can be seen in the distance.

Embracing softness of frankincense rises, dragging me deeper down into clouds of earthy balsamic and spicy tones, soothing as I take off my flip-flops and walk upon this ground with bare feet (anyone entering the chapel is required to remove their shoes…), feeling a warm breeze coming from the mountain and scattered rays of sunshine touching the skin on my arms and feet, adding it a very subtle golden glow…my skin breathes patchouly.

This is why it took me days to get over it, I cherished this memory. There are perfumes that make me cry, and Larmes du Desert is one of them.

As for this photo, I found my silver Hamsa hand pendant: it can be traced back to the people of Phoenicia, some say that it was present even before, in ancient Egypt. An ancient symbol of protection, bringing happiness…so I share it with you, together with my impression of this wonderful perfume!

Thank you, Atelier des Ors!

P.S. See you in Milan next month – Esxence is a place to be! Please email me for appointments as my schedule is quite busy there 🌹

The Plum Girl
Photos: The Plum Girl Archives, Atelier des Ors
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