I got the mail. I cried. I laughed. Danced. Simultaneously. I found out that I’m in the TOP 10! For the Fragrance Foundation Awards!

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My first reaction? A blast of emotions! (I can’t keep calm, I’m Croatian!) Of such intense that I emailed Ms. Linda G. Levy, the President of The Fragrance Foundation in reply, saying something like “OMG, wow, faint, swoon, thank you, thank you, thank you!”
It took me a whole day (and a sleepless night) to reply properly, blaming my SOTD for this outburst of emotions 😀

Let’s do the official part first. Later on, I will let you know my thoughts on the subject of prizes, awards, game-changers, players, and newcomers.

Here it goes:

The Fragrance Foundation Awards

The Fragrance Foundation Awards (formerly named the FiFi awards) & Celebration is an annual event hosted by The Fragrance Foundation that honors creative excellence and achievement in the fragrance industry. The Awards events have been held annually in New York City since 1973 and are attended by around 1,000 members of the international fragrance community, designers, and celebrities from the fashion, theatre, film, or television industries.

These awards are known as the “Oscars of the fragrance industry”!

The Fragrance Foundation Awards

The Fragrance Foundation announces The 2018 Top 10 Finalists For The Fragrance Foundation Awards as follows.

The Top 5 Finalists Of The Top 10 Will Be Unveiled At The Annual Fragrance Foundation Finalists’ Luncheon On Friday, April 6, 2018, At 538 Park Avenue In New York City.

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Winners Will Be Unveiled For Editorial Excellence, Social Media Campaign, and 360-Degree Marketing.

“The Fragrance Foundation is pleased to have an impressive array of compelling fragrances in Luxury, Prestige, Popular, Indie, and Consumer Choice categories,” said president Linda G. Levy. “Our member companies continue to inspire all of us to discover the artistry and passion of fragrance.”

Winners in all the other categories will be announced at the Fragrance Foundation Awards, to be held Tuesday, June 12, 2018 at Lincoln Center’s Alice Tully Hall.

Here are the 2018 Top Ten Finalists For The Fragrance Foundation Awards:

Editorial Excellence in Fragrance Coverage
Feature

• ALLURE – The New Fragrance Frontier
• ELLE MAGAZINE – This Is Your Brain On Vetiver
• MARIE CLAIRE – Into The Wild
• MARIE CLAIRE – Popping Bottles
• MARIE CLAIRE – Something’s In The Air
• NEZ –THE OLFACTORY MAGAZINE – Critical Effects

Article
• ALLURE – Going Rogue
• ELLE MAGAZINE – Dream Catchers
• ELLE MAGAZINE – Scent-Sational
• MARIE CLAIRE – In Her Own Words: Haley Bennett
• MARIE CLAIRE – In Her Own Words: Jennifer Aniston

Online

THEPLUMGIRL.COM – The Scent of Slavic Melancholy – Elena Cvjetkovic
THEPLUMGIRL.COM – Cuir de Russie – Elena Cvjetkovic

• ÇAFLEUREBON.COM – Elizabeth and James Nirvana French Grey “Shades of Grey”
• ÇAFLEUREBON.COM – Opium Den: Studio 54 and the Launch of Yves St. Laurent Opium
• ÇAFLEUREBON.COM – Perfume, Poetry, and Rock: The Scented Intersection of Transformation
• COLOGNOISSEUR – The Scent of Christmas Past

• ELLE.COM – Notes From Underground: Can a Fragrance Help Us Embrace Mortality
• FRAGRANTICA.COM – Gold As a Parfumistic Concept
• HARPERSBAZAAR.COM – How I Fell Back In Love With An Old Perfume
• THECUT.COM – It Took 150 Tries for Dior to Make Their Next Hit Perfume for Millennials

Fragrance Of The Year / The Fragrance Foundation Awards
• ARMANI/PRIVÉ NEW YORK – Giorgio Armani
• BYREDO VELVET HAZE – Byredo
• CLÉMENTINE CALIFORNIA – Atelier Cologne
• GABRIELLE CHANEL – CHANEL
• JASON WU EAU DE PARFUM – Parlux
• LTDMISS DIOR EAU DE PARFUM – Christian Dior
• TIFFANY & CO. EAU DE PARFUM – Coty, Inc.
• TOM FORD FABULOUS – Tom Ford Beauty
• TWILLY D’HERMÈS – HermèsParfums
• WOMAN IN GOLD – By Kilian

Men’s Luxury
• ACQUA DI PARMA COLONIA PURA EAU DE COLOGNE – LVMH
• DIPTYQUE VETYVERIO – diptyque Paris
• ENGLISH OAK & HAZELNUT COLOGNE – Jo Malone London
• GOLD KNIGHT – By Kilian
• L’ENVOL DE CARTIER – Cartier
• MYRRH & TONKA COLOGNE INTENSE – Jo Malone London
• TOM FORD OUD MINÉRALE – Tom Ford Beauty

Women’s Prestige
• BLACK TULIP – NEST Fragrances
• CAROLINA HERRERA GOOD GIRL – PUIG
• DOLCE & GABBANA LIGHT BLUE EAU INTENSE – Shiseido Fragrances
• GOLDEA THE ROMAN NIGHT – Bvlgari
• GUCCI BLOOM – Coty, Inc.
• JUICY COUTURE VIVA LA JUICY GLACÉ – Revlon
• NARCISO RODRIGUEZ PARFUMS-FOR HER FLEUR MUSC – Shiseido Fragrances
• TERRE DE LUMIÈRE EAU DE PARFUM – L’occitaneen Provence
• WOMAN BY RALPH LAUREN – Ralph Lauren Fragrances

Men’s Prestige
• AZZARO WANTED – Clarin’s Fragrance Group
• COACH FOR MEN – Interparfums
• DOLCE&GABBANA LIGHT BLUE EAU INTENSE POUR HOMME – Shiseido Fragrances
• GENTLEMAN GIVENCHY – LVHM
• BOSS – HUGO BOSS
• BOTTLED TONIC – Coty, Inc.
• JOHN VARVATOS ARTISAN PURE – Revlon
• MISSONI PARFUM POUR HOMME – Euroitaly
• PRADA LUNA ROSSA CARBON – PUIG
• SALVATORE FERRAGAMO UOMO CASUAL LIFE – Salvatore Ferragamo Parfums
• Y BY YSL – YSL Beauté

Popular
• DIAMONDS BLUSH – Jafra Cosmetics International
• ELIZABETH ARDEN WHITE TEA – Revlon
• GLOSSIER YOU – Glossier Inc.
• NAVIGO OCEAN HOMME – Jafra Cosmetics International
• ORIGINAL PENGUIN ICONIC BLEND – Falic Fashion Group
• PERRY ELLIS FOR MEN – Falic Fashion Group
• SHAWN MENDES SIGNATURE –Revlon
• VICTORIA’S SECRET LOVE – Victoria’s Secret

Perfume Extraordinaire – The Fragrance Foundation Awards
• CHANEL
• COSMO INTERNATIONAL FRAGRANCES
• FIRMENICH
• FUEGUIA 1833
• GIVAUDAN
• INTERNATIONAL FLAVORS & FRAGRANCES
• MANE
• ROBERTET
• SERGE LUTENS
• SYMRISE

Breakout Star – The Fragrance Foundation Awards
• CHRISTIAN SIRIANO SILHOUETTE – The Fragrance Group
• COMMODITY GOLD – Commodity
• DIOR SAUVAGE – Parfums Christian. Dior
• INDIGO – NEST Fragrances
• MAISON MARGIELA REPLICA BEACH WALK – Maison Margiela Fragrances
• MIU MIU EAU DE. PARFUM – Coty, Inc.
• PEONY & BLUSH SUEDE – Jo Malone London
• TORY BURCH EAU DE PARFUM –The Estée Lauder Companies
• VODKA ON THE ROCKS – By Kilian

Packaging of the Year
Women’s
• CAROLINA HERRERA GOOD GIRL – PUIG
• GABRIELLE CHANEL – CHANEL
• JASON WU EAU DE PARFUM – Parlux, LTD
• KENZO WORLD INTENSE – KENZO Parfums
• LES PARFUMS LOUIS VUITTON – Louis Vuitton
• TIFFANY & CO. EAU DE PARFUM – Coty, Inc.
• TWILLY D’HERMÈS – Hermès Parfums
• VICTORIA’S SECRET LOVE – Victoria’s Secret
• WOMAN BY RALPH LAUREN – Ralph Lauren Fragrances
• WOMAN IN GOLD – By Kilian

Men’s
• COACH FOR MEN – Interparfums
• GOLD KNIGHT – By Kilian
• GUCCI GUILTY ABSOLUTE POUR HOMME – Coty, Inc.
• JOHN VARVATOS ARTISAN PURE – Revlon
• ORIGINAL PENGUIN ICONIC BLEND – Falic Fashion Group
• PERRY ELLIS FOR MEN – Falic Fashion Group
• PRADA LUNA ROSSA CARBON – PUIG
• SALVATORE FERRAGAMO UOMO CASUAL LIFE – Shiseido Fragrances
• Y BY YSL – YSL Beauté

Home Collection of the Year – The Fragrance Foundation Awards
• CIRE TRUDONLES BELLES MATIÈRES MADURAÏ, REGGIO, TADINE– Cire Trudon
• COMMODITY HOME and BODY – Commodity
• DIPTYQUE 34 BOULEVARD SAINT GERMAIN – diptyque Paris
• MAISON MARGIELA REPLICA CANDLES – Maison Margiela Fragrances
• MOONLIGHT IN HEAVEN SCENTED CANDLE & SOAP – By Kilian
• SUGAR COOKIE COLLECTION – NEST Fragrances
• TOCCA VOYAGE HOME FRAGRANCE COLLECTION – Tocca

Bath & Body Collection of the Year
• AROMATHERAPY COLLECTION FROM BATH & BODY WORKS – Bath & Body Works
• BYREDO ROSE HAND CARE COLLECTION – Byredo
• CLÉMENTINE CALIFORNIA TREATMENT LINE – Atelier Cologne
• DIPTYQUE DO SON FRAGRANCE GESTURES – diptyque Paris
• ELIZABETH ARDEN WHITE TEA BATH AND BODY LINE – Revlon
• JOMALONE LONDON EXFOLIATING SHOWER GEL – Jo Malone London
• MAISON MARGIELA REPLICA BEACH WALK BATH LINE – Maison Margiela Fragrances
• VICTORIA’S SECRET ANGEL GLAM COLLECTION – Victoria’s Secret

Home Holiday/Seasonal Fragrance Product of the Year
• LES CONSTELL¬ATIONS – diptyque Paris
• GREEN ALMOND & REDCURRANT CANDLE – Jo Malone London
• HOLIDAY LIQUIDLESS DIFFUSERS – NEST Fragrances
• HOLIDAY PAJAMAS –philosophy – Coty, Inc.

Indie Fragrance of the Year – The Fragrance Foundation Awards
• ARTIST – Phuong Dang
• EAU D’INITIE – Exemplaire
• EL COSMICO – D.S. & Durga
• LOS HUMOS SAGRADOS – Fueguia 1833
• MAISON TRUDON PARFUM IN BRUMA
• MAISON TRUDON PARFUM IN II (DEUX)
• MAISON TRUDON PARFUM IN MORTEL
• OUD DU JOUR – Amouroud
• PELARGONIUM – AEDES DE VENUSTAS
• POTENTIA AMBER GOD – House of Potentia
• THAYS – Fueguia 1833

Social Media Campaign of the Year – The Fragrance Foundation Awards
• GUCCI BLOOM – Coty, Inc.
• KATY PERRY’S INDI – Coty, Inc.
• KKW CRYSTAL GARDENIA – KKW Fragrance
• MISS DIOR EAU DE PARFUM – Parfums Christian Dior
• TOM FORD FABULOUS – Tom Ford Beauty
• Y, YSL– YSL Beauté

360-Degree Marketing Campaign of the Year / The Fragrance Foundation Awards
• CAROLINA HERRERA GOOD GIRL – PUIG
• GUCCI BLOOM – Coty, Inc.
• EMPORIO ARMANI – Giorgio Armani
• MISS DIOR EAU DE PARFUM – Parfums Christian Dior
• VICTORIA’S SECRET LOVE – Victoria’s Secret

Media Campaign of the Year – The Fragrance Foundation Awards
Women’s
• CAROLINA HERRERA GOOD GIRL – PUIG
• GABRIELLE CHANEL – CHANEL
• GUCCI BLOOM – Coty, Inc.
• MISS DIOR EAU DE PARFUM – Parfums Christian Dior
• TWILLY D’HERMÈS – Hermès Parfums
• VICTORIA’S SECRET LOVE – Victoria’s Secret

Men’s
• ARMANI CODE COLONIA – Giorgio Armani
• ETERNITY CALVIN KLEIN – Coty, Inc.
• PERRY ELLIS FOR MEN – Falic Fashion Group

Consumer Choice Awards Finalists – The Fragrance Foundation Awards
Fragrance Hall of Fame
• CUCUMBER – Bath & Body Works
• CURVE FOR MEN – Revlon
• PHILOSOPHY AMAZING GRACE – philosop¬hy–Coty, Inc.
• TRÉSOR – Lancôme

Fragrance Vlog of the Year / The Fragrance Foundation Awards
• 5 REASONS TO WEAR FRAGRANCES – Jeremy Fragrance
• 10 FRAGRANCES YOU NEED IN YOUR COLLECTION WHEN STARTING OUT | MEN’S DESIGNER – Sebastian Jara
• HOW TO BE MORE ATTRACTIVE | 4 LIFE HACKS THAT WORK! – Edward Zo
• TOP 12 FORMAL OCCASION FRAGRANCES WITH REDOLESSENCE – Carlos J Powell and Steven Gavrielatos

Congratulations and good luck to all the top ten finalists, in all categories!

The Plum Girl

Elena Cvjetkovic

Source: The Fragrance Foundation, Fragrantica

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