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Pitti  Fragranze 2021 returns to Stazione Leopolda: 

“Pitti Fragranze, from 17 to 19 September 2021 at the Stazione Leopolda in Florence, will be the first event in the sector to return to being held in person after the long forced break. We are working to offer you a physical edition in total safety, as has already been the case with the other Pitti fairs that have just ended in Florence.

Industry professionals will return to Florence to live – finally, together – a unique experience and learn more about the most established Maisons and the most innovative brands, immersed in an elegant and refined atmosphere.

The most respected perfumers will present their creations alongside exciting young talents, beauty lines, and the most innovative products related to well-being and self-care—a 360-degree view of an ever-expanding market segment.”

One of the greatest perfumers in the world, a Master Perfumer. Jean-Claude Ellena.

Through his work, he’s been a part of my life for years now! On my skin. Not surprising when you think about all the perfumes Jean-Claude Ellena signs!
I also love him maybe because I’m sentimental about his path in perfumery, maybe because times are a-changing. His way is the “old French school”, the classical way.

Shall there be stories like his in the future?

PITTI FRAGRANZE REPORT 2018, Florence– Adventures of a Curious Nose Report, Part II          

 The Pitti Fragranze 2018 fair is truly worth visiting: well organized, with an excellent portfolio, stimulating, a perfect place to discover new trends, network, and establish new contacts. Furthermore, it is not just about events taking place at the exhibition halls of Stazione Leopolda: organizers provided a large number of unique occasions linked to olfactory culture, in the presence of creators and some in the places closed to the general public, all around the city! 48 events on 28 different locations, to be exact!

PITTI FRAGRANZE, FLORENCE 14-16.09.2018. – Part I

Florence! One of the most beautiful cities in the world! Here I am again, just last Summer I was wandering around Tuscany: this time my experience of Florence is completely different, and I could return to it time after time.

Pitti time is something special. A gathering of people connected to perfumes, from all over the world. I needed some time for all the impressions to settle down, now I think I’m about to write a series of posts about Pitti Fragranze, from different aspects.