Pitti Fragranze 2021 returns to Stazione Leopolda:
“Pitti Fragranze, from 17 to 19 September 2021 at the Stazione Leopolda in Florence, will be the first event in the sector to return to being held in person after the long forced break. We are working to offer you a physical edition in total safety, as has already been the case with the other Pitti fairs that have just ended in Florence.
Industry professionals will return to Florence to live – finally, together – a unique experience and learn more about the most established Maisons and the most innovative brands, immersed in an elegant and refined atmosphere.
The most respected perfumers will present their creations alongside exciting young talents, beauty lines, and the most innovative products related to well-being and self-care—a 360-degree view of an ever-expanding market segment.”
I can’t wait to return to Florence!
Keep your eye on The Plum Girl’s social media – I will report daily, to bring all the news and events closer to you. In the meantime, feel free to check out my previous reports from 2019: First Impressions, Jean-Claude Ellena: The Man Who Stole The Show, Fragrances Part 1, Pitti 2019 Part II, and Pitti Fragranze Highlights Part III.
Pitti Fragranze 2021 is actually the 19th edition of Pitti, and this year’s show shall feature a new edition of RAW by Mane (raw materials), Chandler Burr with his special guest – Ralf Schweiger, a number of new perfume launches already announced, and what’s most important to me: a gathering of “People of Pitti”.
A calendar of special events is to be unveiled soon! You can find the list of exhibitors here: Pitti 2021 List of Exhibitors.
What I do know is that Francesca Bianchi will have the world premiere of her new brand Hedonik – I can only tell you that you’ll be surprised!
Olivier Durbano will present his 17th fragrance, at the 17th edition of Pitti! And there’ll be more, so much more.
See you at Pitti Fragranze 2021 in Florence, together again!
The Plum Girl
Photos: Pitti Fragranze