I started making plans for Pitti Fragranze 2022 the moment I returned from Esxence Milano. Florence in September is simply (as always) amazing, many perfumes friends announced they are coming to Florence, and Pitti always has such an amazing program: talks, conferences, and round tables are such an added value to the exhibition.
I’m also looking forward to the exhibition curated by Chandler Burr – last year it was featuring fragrances signed by Ralf Schwieger, and you can find my interview with him here: The Sculptor of Scents (Pitti Fragranze 2021)
The countdown has started: the keywords of the Pitti Fragranze 2022 edition are: Uniqueness, each brand at Fragranze has its own story to tell which makes it unique, and Authenticity, something we are all looking for, especially after the pandemic. An experience to tickle your five senses!
Pitti Immagine is finalizing the events calendar but some of the brands exhibiting at this edition are already revealed. For updates, please check Pitti Fragranze website.
The events program isn’t finalised yet, but some of the companies exhibiting at Pitti Fragranze 2022 are already revealed:
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