The Perfumed Plume Awards for Fragrance Journalism has announced winners among finalists in six categories! The Plum Girl remains a 2x finalist in 2021 in the category PERFUME STORIES IN MAINSTREAM MEDIA – DIGITAL. The founders, Ms. Lapsansky and Ms. Leigh applauded each and every winner and finalist, all the writers that submitted their work, and thanked the judging committee.
The 2021 winners and finalists were determined by the highest percentage scores received based on the criteria for each category, and here is the complete list!
The criteria for all award categories are published here, and you can also read the judging committee members’ bio here.
Here are the winners:
PERFUME STORIES IN MAINSTREAM MEDIA – DIGITAL
Joint Winners
1980s-1990s Men’s Fragrances: Smells Like My Teen Spirit – Clayton Ilolahia for ÇaFleureBon
Why Now Is the Perfect Time to Craft a Custom Perfume… Smell ya later, 2020, April Long for townandcountrymag.com
PERFUME STORIES IN MAINSTREAM MEDIA – PRINT
Modern Florals (Heavy Petalling), Suzy Nightingale for The Scented Letter
SHORT ‘N SWEET PERFUME STORIES – PRINT OR DIGITAL
The Thin Veil Between Art and Commerce: Andy Warhol and Perfume, Marianne Butler for ÇaFleureBon
INSTApost – Perfume Stories on Instagram
Fantosmia, Danu Seith-Fyr for ode_r_
Visualization of Perfume Stories – Print & Digital
Smoke on the Water – 2020 Autumn Essentials, Armin Zogbaum, Anna Nizio, Olivier Yoshitomi for Scentury
Fragrance Book of the Year
Nose Dive: A Field Guide to the World’s Smells by Harold McGee
With a special mention for inspiring a new children’s category: Zaza’s Scent-sational Super Power – Alexis Wintrob and illustrator Shera Serrulha.
I would like to thank The Perfumed Plume founders, all members of the judging committee, and congratulate all the winners and finalists! I’m thrilled to be a double finalist in such a company!
Humbled and proud at the same time to receive such recognition. Each of my reviews is so time-consuming, as I tend to go in-depth. I take it slow, give perfume time and respect, it takes thinking, testing, wearing, researching, asking questions, testing again, sketching, writing, editing, taking photos, editing again, publishing, sharing, loving.
It was even harder to enter the flow of inspiration in 2021 for me, mostly due to Covid19 + a hefty dose of earthquakes state of mind, but Perfume Writing Muses were kind to me. It’s a labor of love and passion. Love for perfume, to be shared with you passionately. Special thanks to Filippo and Miguel, they inspire me continuously.
Let’s take a closer look at all the Perfumed Plume Awards Finalists 2021:
PERFUME STORIES IN MAINSTREAM MEDIA – PRINT – MAGAZINES & NEWSPAPERS
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information:
The Scented Letter
The Scented Letter
PERFUME STORIES IN MAINSTREAM MEDIA – DIGITAL – MAGAZINES, NEWSPAPERS, BLOG POSTINGS, WEBZINES
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information:
Burning With Hope: Notre-Dame 15.4.2019 Review, Filippo Sorcinelli
The Plum Girl
The Scent of Saudade: Fado Jasmim Review, Miguel Matos Perfumes
The Plum Girl
theblacknarcissus
ÇaFleureBon
ÇaFleureBon
Escentric Molecules
Escentric Molecules
perfumesociety.org
fragrantica.com
townandcountrymag.com
SHORT ‘N SWEET PERFUME STORIES – PRINT OR DIGITAL
The criteria for judging: quality of editorial content; originality & creativity; accuracy & depth of information:
The Black Narcissus
ÇaFleureBon
VISUALIZATION OF PERFUME STORIES – PRINT & DIGITAL
The criteria for judging: design concept; how design relates to content:
Scentury
Scentury
ÇaFleureBon.com
INSTApost – PERFUME STORIES ON INSTAGRAM
The criteria for judging: originality/creativity of visual element(s); quality of the post content:
ode_r_
ÇaFleureBon
ode_r_
FRAGRANCE BOOK OF THE YEAR
Winner determined by the Perfumed Plume Consulting Committee:
Harold McGee
Published by Gestalten, Berlin
Alexis Wintrob and Illustrator Shera Serrulha
“The Perfumed Plume Awards™ for Fragrance Journalism, now in its 6th year, is an independent recognition of creative storytelling that engages and educates the consumer on the art and craft of fragrance. It celebrates stories that give the reader an inside view of the cultural, historical, and personal approaches to fragrance design and what it takes to create an evocative scent. Stories that illuminate why some fragrances can instantly evoke memories of a person, time, or place.
The Perfumed Plume Awards™ specifically targets the many talented writers and visualists who bring to life the craft, the inspiration, the emotion, and the sensory journey that are at the heart of fragrance creation, quickly becoming an annual, iconic symbol of media excellence that will positively impact the fragrance category. The Awards provide a new way to create a broader awareness & appreciation for fragrance through high quality, informative, enlightening, and of course, entertaining storytelling.”
To read all the stories, please visit the Perfumed Plume Awards site.
The Plum Girl
Elena Cvjetkovic, via Official Press Release and my musings.
Photos: Perfumed Plume Awards, The Plum Girl